SEBI seeks amendments to SAT’s order in Punit Goenka Case

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

On July 10, the SAT requested a replacement of the Whole Time Member (WTM) in the case.

Air India’s Maharaja could retire as airline’s mascot

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

A long-awaited revamp of the national carrier’s brand is on the horizon, and while the Maharajah image will likely continue to grace the airport lounges and premium classes it won’t remain the airline’s mascot

Dunzo owes its advertising agency Rs 1 crore

The platform's closure signals the formal end of Dunzo's business, which has already been operating at a bare minimum over the past year to 18 months.

Ad agency, Cupshup, has sent a legal notice to Dunzo. The startup has also received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Koo and Glance for outstanding payments, reported Moneycontrol.

Havas Media becomes media AOR for Joyalukkas

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The account, which was won post a multi-agency pitch, will see the agency handle the brand’s offline channels, which include television, print, radio, cinema and out-of-home (OOH).

Adieu Birdie: OG Twitterati say their goodbyes to the Twitter blue bird

According to reports, Elon Musk's rebranding move has wiped out anywhere between $4 billion and $20 billion in value. Musk picked up Twitter for $44 billion in October, 2022. (Representative Image: Ryan 'O' Niel via Unsplash)

D. Ramakrishna, Sambit Mohanty, Raj Nayak, Oindrila Roy, Sonal Dabral, and Ambi Parameswaran shared what the birdie and the micro-blogging platform meant to them over the years. All in Tweet-sized comments.

Is Star making up for loss in IPL through hiked ad rates in ICC World Cup?

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: Unsplash)

Last month, Disney+ Hotstar also announced free streaming of the upcoming ICC World Cup 2023 and Asia Cup on mobile devices, a move to mirror JioCinema’s winning strategy during FIFA and IPL 16.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.