Microsoft-backed LinkedIn to introduce gaming on the platform

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.

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| March 18, 2024 , 9:06 am
The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)
The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

The Microsoft-backed social media platform, LinkedIn, has plans to venture into gaming, according to a TechCrunch report. LinkedIn is a professional networking site with over one billion users. The report states that LinkedIn’s intention to introduce new games experiences on the platform is in order to boost engagement and the time people are spending on the platform.

“We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” a LinkedIn spokesperson was quoted as saying in the report.

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent.

In another recent development at LinkedIn’s Indian operations, Ashutosh Gupta, the India country manager and APAC head of online sales for LinkedIn Marketing Solutions, decided to leave the company at the end of April after an 11-year stint.

Read More: Number of female leaders in tech, media sees dip: LinkedIn report

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