February 2024 – Page 55

News18 Bangla overtakes ABP Ananda, asserts dominance in West Bengal market

News18 Bangla also demonstrated leadership in terms of market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 percent market share, leaving behind ABP Ananda at a market share of 24.2 percent.

From 8 am to 8 pm; News18 Bangla dominates both market share and reach in West Bengal.

Tata Digital to integrate assets BigBasket, 1mg and Cliq under Tata Neu app

As per reports, Tata Digital’s flagship digi-asset BigBasket is looking to raise around $100 million in funding from its parent Tata Sons. (Image source: Moneycontrol)

According to the company this will increase efficiency in operations.

Terribly Tiny Tales unveils Instagram film with Philips Airfryer on Valentine’s

The ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the help of a Philips AirFryer,

The ad film features newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

During the provisional empanelment period, the base rate applicable to Private FM Radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.

Passenger Vehicles segment records 3,93,250 units sale and 13 percent YoY growth

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

While growth and optimism continue within the commercial 3W market, intensified competition from electric models underscores a significant market shift – now 55 percent electrified.

Mahindra Finance & IBM collaborate to drive financial inclusion

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This app will enable consumers from both metros and non-metros to have 24×7 digital access to avail and manage products & solutions.

Month: February 2024