Month: February 2024

Mitsubishi to enter Indian automobile car sales market

TVS, which handles Honda cars dealerships in the country, its focus will be how to increase Mitsubishi’s network across India. (Image source: Unsplash)

Mitsubishi, which acquired a 32 percent stake, as per a media report, the company’s investment in India is expected to be between $ 33 million to $ 66 million.

Japan’s Kirin Holdings to purchase additional stake in B9 Beverages, maker of Bira

Over the last 15 months, Kirin Holdings and Japan’s MUFG Bank separately invested $80 million in B9 Beverages. In December 2023, it was reported that B9 Beverages was in talks with investors to raise Rs 400 crore in fresh funding from existing investors as well as new ones, stated a media report. (Image source: Unsplash)

The transaction, which was made through the purchase of fresh shares, will boost the group’s holding in B9 Beverages.

Marketers reconsider the logic of traditional media channels

Despite YouTube's policies requiring users under 17 to seek parental consent and linking accounts for those under 13 to a parental account, the lawsuit points out that it remains easy for minors to bypass these restrictions.

From a holistic outlook, anything can be advertising as long as it includes an interaction with a brand

Dalmia Cement rolls out ‘RCF Strong toh Ghar Strong’ campaign featuring Ranveer Singh

Ranveer Singh, the face of Sansaar, a D’Décor brand shared, “I'm thrilled to be part of the D’Décor family. Sansaar offers an exquisite collection, providing top-quality home furnishings that truly elevate any space. D’Décor continues to raise the bar and I look forward to our journey together!" (Image source: News18 Hindi)

The campaign will be launched through a comprehensive multimedia approach with Singh adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

FICCI holds first Indian delegation in Saudi Arabia

The four-day FICCI CEOs delegation to Saudi Arabia (Feb 18-21) will chart out ways to strengthen economic bilateral relations between the two nations. (Image source: CNBC TV18)

The delegation will interact with the Saudi-India Business Forum along with discussion with NEOM community on sectors including land mobility, health and well-being, tourism, education, research and innovation along with NEOM Investment Fund.

Kotak Mahindra Bank makes appointments at leadership levels; KVS Manian joins as joint managing director

KVS Manian had been with the lender for almost 30 years.

Shanti Ekambaram has been appointed as deputy managing director, Devang Gheewalla will succeed Jaimin Bhatt as the group chief financial officer,
Milind Nagnur has been elevated as chief operating officer and Paul Parambi has been elevated as group chief risk officer.

59 percent choose ICE and EV engines under Rs 10–25 lakh for conscious hybrid tech: Report

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Affordability is a critical factor influencing purchasing decisions, with 80 percent of the consumers choosing a vehicle within Rs I5–25 lakh price range