January 2024 – Page 19

Colgate-Palmolive campaign reaches over 300 mn in urban India; records 35.7 percent profit jump in Q3

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate Palmolive India has increased spending on advertising in Q3 of FY24 to Rs 204.26 crores by 20.20 percent on a YoY basis.

Taj Hotels and Emirates top YouGov Advocacy Rankings 2024 in India

In the 2024 Hotel Advocacy Rankings, Taj Hotels come on top with a score of 75.5. Marriott and ITC Hotels follow in second and third, with a score of 69.7 and 67.2, respectively. (Image source: Unsplash)

The rankings reveal the most recommended brands by Indian customers in the Hotel & Airline sector.

Kedarnath, Ayodhya top Gen Z spiritual travel picks for 2024: Poll

As the spiritual tourism wave continues to sweep India, Gen-Zs are clearly not staying back and jumping on the bandwagon. (Image source: Unsplash)

Around 4,000 people took the poll, wherein Kedarnath received an impressive 39.7% as the top spiritual destination for Gen Zs

How designer and brand collaborations are redefining consumer experience

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

In a worldwide trend, brands are increasingly collaborating with renowned designers to create unique and innovative collections, closing the gap between luxury and accessibility.

Zomato’s clever marketing stunt takes Mumbai metro by storm

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

Zomato has once again seized the marketing spotlight with a clever stunt in Mumbai’s metro, turning routine station announcements into a playful invitation for the city’s hungry passengers.

Over the near term, we foresee valuations of Zee to be under pressure: Elara Capital

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

According to Elara Capital, Zee may see a sharp de-rating in P/E valuation of its broadcasting business to at least 10x one-year forward or lower, due to the unfinished merger.

Flipkart customer receives used laptop in republic day sale; shares video on social media

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

A Madhya Pradesh resident purchased a new laptop during the Republic Day sale on Flipkart, instead received a dusty and previously owned model.

People will come back to TV and stay glued to TV for many months: Ashish Khazanchi, Enormous

Ashish Khazanchi, managing partner, Enormous, said, "We don't take part in too many pitches and do our work very well. It's really quite a big deal for the industry that the bigger campaigns, the more strategically thought through research campaigns and well-crafted campaigns are not necessarily coming from the bigger agencies. So that is a quantum shift."

Ashish Khazanchi, managing partner, Enormous, stated, “There will be a little bit of a boost in terms of economy and in terms of sentiment. The stock markets are very likely to go up especially around this time. So, public sentiment is very important for public spending.”

Zee-Sony merger saga ends: Timeline of the failed merger

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.