August 2023 – Page 23

Zupee celebrates India’s diversity through ‘Ajab Gajab Rang of India’ campaign ahead of Independence Day

The video encapsulates the essence of India's rich heritage through its various states, each representing a distinct color on the vibrant palette of our nation.

The video displays the amalgamation of diverse cultures and the celebration of culinary traditions from different corners of India.

Explained: Tom Cruise’s brand playbook

With well-known brands finding themselves a part of Tom Cruise’s films and promotions, his estimated earnings touched $100 million in 2022. (Image source: Frankie Fouganthin via Wikimedia Commons 4.0)

The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.

Explained: NCLT order on Zee-Sony merger scheme

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

The NCLT order states that SEBI’s call on whether Punit Goenka can hold any key managerial role in listed firms shouldn’t halt the merger.

YoungGuns: Foster an environment of innovation to create campaigns that resonate deeply, says Mondelez’s Nitin Saini

Nitin Saini, vice-president -Marketing of Mondelez India believes that Storyboard18’s YoungGuns initiative provides a fantastic platform for budding creative minds to showcase their brilliance and shape the future of the ad and marketing industry. (Representative image by No Revisions via Unsplash)

Nitin Saini, VP – Marketing of Mondelez India talks about Storyboard18’s YoungGuns initiative and how he thinks of fostering creativity.

Supreme Court to introduce stronger self-regulation guidelines for television channels

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

The Supreme Court finds the existing guidelines to be not effective enough

ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.

Integrated ad firm RK Swamy group files for IPO

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

If the listing plans of the company fructify, it would be the first ever IPO in India by a major integrated marketing services group.

Month: August 2023