Month: November 2022

Virtual Voyagers to Pleasure Pilgrimages: Seven travel trends and predictions for 2023

With 61 percent of Indians keen to embark on a multi-day VR travel experience, the Metaverse will be more than ‘try before you buy’; it will educate people, opening the door for infinite adventure. Travelers will become bolder in their real-life trip choices, after being able to visit them in the Metaverse first via their online avatar. While the Metaverse will offer a new way to experience travel in the year ahead, it still won’t stop people from booking a ticket to their next destination. (Representational image via Unsplash)

70 percent of Indian travellers are keen to embark on a multi-day VR travel experience as virtual vacations enter the Metaverse. 63 percent of Indian travellers will be taking a less conventional approach to wellness by seeking serenity at a silent retreat. A detailed look at Booking.com’s Travel Predictions 2023 study.

Brand Big B: Delhi High Court sides with Amitabh Bachchan to protect name, image and voice

Representing Bachchan, top lawyer Harish Salve said there are tshirts and posters with the actor's face on them and that someone has registered a website domain name called "amitabhbachchan.com".(Stills from a recent Dabur Red commercial featuring Amitabh Bachchan)

The actor’s petition said his name, image and voice were being used by app developers to illegally conduct lotteries by associating with Kaun Banega Crorepati (KBC), the iconic quiz show that Amitabh Bachchan hosts.

What Indians think about EV adoption, cryptocurrency and health insurance

Sustainability is becoming a major driver of purchasing decisions, with 31% of respondents expressing interest in buying electric vehicles (EVs).

Decoding India’s within India, a report by Leo Burnett Regional highlights insights into regional behaviour regarding cryptocurrency, vehicular preferences, and a state’s collective affinity towards purchasing health insurance.

Balenciaga ad controversy: Backlash grows against the brand’s “dangerous” ad featuring children

Shot by photographer Gabriele Galimberti, the pictures feature children with teddy bears that appear to be dressed in BDSM-inspired costumes. One photograph shows a young girl with several wine glasses. The campaign was removed after receiving an angry response on social media. (Representative Image via Unsplash)

Balenciaga apologised for its controversial ad campaign that features children cuddling teddy bears dressed in bondage gear.

PokerBaazi plans to spend around $15 million on marketing in 2023

"Marketing in general has evolved a lot. The game is big globally, it’s a big sport but then the learning curve is longer. It is not just a click thing where we can just call the customer and ask them to come and give it a shot. It’s a quick fix and wouldn’t not last long. So you have to add different elements and include that in your marketing strategy." Says Varun Ganjoo, co-founder and CMO - Baazi Games.

PokerBaazi is focusing on product development, partnerships and content generation as the three pillars of growth for the brand.

Tatas must retain Bisleri branding. In the water category, Bisleri is what Tata is in its categories: Experts say

As a brand, Bisleri has been synonymous to the packaged water category. Its advertising strategy has evolved over the years that includes building the packaged drinking water category, convincing that Bisleri water is safe to drink to battling the massive issue of counterfeiting. (Still from an ad)

Tata Consumer to acquire Bisleri International; the deal comes almost three decades after Bisleri International chairman Ramesh Chauhan sold soft drink brands Thums Up, Gold Spot and Limca to Coca-Cola.

The talent issue in advertising is not all about money. Here’s why

The best advertising talent were not graduates of Indian Institutes of Technology or Indian Institutes of Management; they were people with interest in art, music, theatre, writing and so on. Advertising attracted them because of the pleasure it promised -- to see their work on TV, to see their slogans mouthed by every kid in the country, or it become part of the pop culture, writes Neeraj Sharma. (Representational image via Unsplash)

Advertising has never been the best paymaster, but outsiders perceive it to be an interesting career. Advertising has also always been a profession that happened to people, one they discovered or stumbled upon, writes our columnist.

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Clutter Breakers: Why are Monster.com’s employees moving on?

In its new avatar FoundIt, the brand plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users. The company claims it serves more than 70 million job seekers now, and has 10,000 corporate customers across 18 countries. Business services provider Quess Corp owns the India, South East Asia and Middle-East businesses of Monster Worldwide, the parent company behind Monster.com. Images: Still from the brand's YouTube film.

As a part of its re-branding exercise, the recruitment platform’s top executives posted on LinkedIn that they are moving on… to nowhere but foundit.in, their new workplace.