Category: Quantum Brief

Beverage company Coca-Cola rolls out Coca-Cola spiced

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Coca-Cola announces the launch of permanent flavour Coca-Cola spiced to diversify its portfolio.

Byju’s controversies that made headlines

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s is currently facing a substantial financial crisis as its lenders and shareholders are mounting pressure on CEO Byju Raveendran.

Emirates labelled as official global airline partner of the NBA

The sponsorship will also grant Emirates visibility at other marquee league events such as NBA Crossover, NBA All-Star and NBA Finals Legacy Project. Emirates branding will be prominently displayed through virtual in-arena signage and on top of the backboard during NBA games that would be televised nationally. (Image source: Moneycontrol)

The National Basketball Association (NBA) has inked a multi year partnership deal with Emirates airline where the in-season tournament will be renamed as the Emirates NBA cup.

Bisleri expands its presence across UAE with sports partnerships

According to Bisleri, the brand’s main emphasis will be on keeping the players and consumers hydrated throughout the sporting event. Through this partnership, Bisleri will have on-ground branding presence and visibility at the events and generate consumer experiences.

The Indian multinational packaged drinking water company has collaborated with Dubai Marathon, The International League T20, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and AbuDhabi Knight Riders as official hydration partners.

Print struggles while OOH, radio, and cinema hold steady in 2023 AdEx: Reports

As per a dentsu report, the advertising industry in the country clocked 8.6 percent growth in 2023, reaching a market size of Rs 93,166 crore. Projections indicate a further 9 percent growth, targeting Rs 1,01,591 crore by the end of 2024. (Photo by Yonghyun Lee on Unsplash)

According to a dentsu report, in 2023, print media contributed 20 percent to the total advertising spends of the year, witnessing a 1.8 percent decline over 2022.

Wall Street predictions too optimistic? Google, Snap record poor digital ad growth figures

IPL alone is expected to account for around 30-35% of sports-related ad spending, while high-impact events like the ICC Cricket World Cup will also play a pivotal role in driving AdEx, say experts. (Representative image by Josh Appel via Unsplash)

Wall Street’s prediction of 14 percent increase in digital advertising in 2024 might just have been too optimistic.