Category: Quantum Brief

Air India’s new inflight safety video celebrate India’s culture, dance, music

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms - Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha - from around the country. Each featured dance form presents a specific safety instruction. (Live from the Lounge)

The safety film is the outcome of a collaboration between Prasoon Joshi, renowned lyricist and chief of McCann Worldgroup, Grammy Award-winning music composer Shankar Mahadevan, and film director Bharat Bala.

MP State Elections: Gupshup developed WhatsApp chatbot that engaged 1.2 million people

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

Madhya Pradesh says it used WhatsApp chatbot for state elections, helping over 2 lakh voters.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The move may also reflect a broader shift in how top-tier celebrities balance authenticity with monetization online. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.

ZEE Entertainment forms independent committee to address misinformation about company

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

The body will be tasked with reviewing and addressing the widespread circulation of misinformation, market rumours, and speculation that has negatively impacted the company’s public image and investor confidence.

Bharti Airtel introduces Anime Booth to revolutionise anime viewing

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

The service will be accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, and, with a subscription cost of only Rs. 1.8 per day.

Reddit IPO: Platform will let users buy its IPO, but Reddit has a warning

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

“Redditors’ participation in this offering could result in increased volatility in the market price of our Class A common stock,” the company said in a filing.