How it Works – Page 275

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

News18 widens lead over competition between Week 33-36

Representational image via Unsplash

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

Diary of a malcontent copywriter

Representational image via Unsplash

An insight into the mind of a modern-day advertising copywriter

Neither an agency nor a production house. What are they?

The evolution of content marketing has created a new ecosystem of strategy-driven content startups that are working for brands across sectors from FMCG to entertainment. (Representational image: Nick Fewimgs via Unsplash)

A new ecosystem of content startups has emerged. Here’s how they’re rolling in brands and taking on big agencies.

Devika Bulchandani enters the club of Indian-origin CEOs leading global companies

Bulchandani joins the long list of Indian-origin leaders at the helm of multinational conglomerates as CEOs including former Reckitt and new Starbucks CEO Laxman Narasimhan, Chanel’s Leena Nair, Twitter’s Parag Agarwal and Sundar Pichai at Google.(Images: Moneycontrol)

The Amritsar-born executive was announced as the global CEO of Ogilvy.

Govt’s influencer guidelines to bring accountability, transparency

The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands. (Representational image: Galen Crout via Unsplash)

Influencers could face fines of as much as ₹50 lakh for failing to disclose ties with brands.

News18 India leads 15+HSM market with 14 percent market share in week 35

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 India sees steady growth in market share.

Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

Hardik Pandya's brand value in 2021 - $10 million, as per data provided by Kroll and the number of brand associations stands at 11. The list includes BoAt, Gulf oil, Monster, Dream 11, Britannia and Mensa Brands' Villain (pictured here). His annual fee is Rs 1.5-2 crore.

The cricketer has worked on his physical well-being, his game as well as his image.