How it Works – Page 212

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.

BARC plans to charge Rs 15 lakh per annum from broadcasters for Respondent Level Data

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

Like the currency data, Respondent Level Data will also be released every Thursday by 2 PM to subscribers of this data.

Nestle India’s Suresh Narayanan hopes for a better Diwali season, pegs on core categories to deliver growth

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

Suresh Narayanan hopes to be lucky enough to hit double digits, with the only dampener in the equation being food inflation, although witnessing premiumisation in Nestle products at the same time.

Here’s why Boat’s Aman Gupta puts a pause on marketing when on Shark Tank

A Delhi native, he carved his path from humble beginnings to becoming a prominent figure in India's entrepreneurial landscape. Born in 1982, Gupta received his early education at Delhi Public School, R.K. Puram. Despite familial expectations, Gupta diverged from the conventional career trajectory by venturing into entrepreneurship.

Aman Gupta, co-founder and chief marketing officer, Boat was the third-best performing shark as he invested in 12 of the 28 startups he had committed funds to which translates to an investment rate of 43 percent.

Generative AI poised to impact labour markets significantly: World Economic Forum

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

As per World Economic Foum, 19,000 distinct tasks across 867 different occupations likely to be impacted by LLMs. The industries with the highest estimates of overall potential exposure – both in automation and augmentation – are financial services and capital markets, along with insurance and pension management.

Bajaj Auto’s biggest Pulsar will come in FY24, Chetak will get upgrades and a new CNG bike is likely too

On the biggest Pulsar from the stable, Rajiv Bajaj said: "We think we have a fantastic pBajaj Auto sold 19,84,125 units of two-wheelers, including exports between April and September 2024 (Image source: Moneycontrol)

Bajaj Auto will launch seven new Pulsar products, including the biggest one yet, this financial year, its MD Rajiv Bajaj said in an exclusive interview with CNBC-TV18. He also shared plans for new Chetaks after the festive season and hinted at a CNG bike. Here’s what he shared.

Tinder partners with Center for Social Research for safety guide on platform

Users in the age bracket of 18-25 make up 50 percent of the platform’s community. Moreover, even LGBTQIA+ community have found their voice on the platform, which accounts to 54 percent, added Aahana Dhar in the report. (Representative Image: Mika Baumeister via Unsplash)

The online dating app will use the NGO CSR India’s insights amid the intersection of technology and violence against women.

Jeep finalising electric vehicle strategy for India, looks to increase localisation

Jeep India currently has four products in its portfolio -- Compass, Meridian, Wrangler and Grand Cherokee. Of these four, it exports Jeep Compass and Jeep Meridian to markets such as Japan and Australia, among others. (Representative Image: Kenny Eliason via Unsplash)

Jeep India, which is a part of automobile group Stellantis, also said the company is aiming for over 90 percent localisation in its compact SUV Jeep Compass over the next three years.

CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

Koo needs fresh funding or strategic partnership to continue its growth: Mayank Bidawatka

While Koo is yet to file its FY23 financials, its revenues totalled to just Rs 14 lakh in FY22, as per the latest available data, up from Rs 8 lakh in FY21. (Image sourced from CNBC)

Koo, once a high-flying startup, had also roped in Naval Ravikant and Balaji Srinivasan as investors. It had even positioned itself to take on X (formerly Twitter) but now cannot scale without an M&A or fresh capital.