By blending nostalgia, humour, and competitive team-building, Dream11’s star-studded and drama filled IPL campaign ‘Aapki Team Mein Kaun’, proves that great advertising is more than just big budgets and big names. It’s about storytelling that sticks, say experts.
Category: How it Works
PepsiCo to acquire prebiotic soda brand ‘poppi’ for $1.95 billion
According to Ramon Laguarta, Chairman and CEO, PepsiCo, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness.
India’s music and EDM industry gets a boost from MIB, aims for global impact
This high-energy event will bring together artists from around the world, celebrating cutting-edge music production, live performances, and creative synergy.
MeitY report on Digital Competition Bill awaited; stakeholders demand startups, MSMEs exemption
Between March and June 2024, two rounds of consultations were held on draft Digital Competition Bill—one conducted by Ministry of Corporate Affairs and other by Ministry of Electronics and IT. The draft DCB, released for public consultation last year, has received over 100 suggestions and is currently under review.
SC questions Delhi HC’s takedown order against Wikipedia in ANI defamation case
The legal battle began when ANI sued Wikipedia for defamation, alleging that certain users had edited its Wikipedia page to refer to the agency as a “propaganda tool” for the central government.
I&B sector received FDI worth Rs 4,786 cr in first nine months of FY25
In previous fiscal year, FY24, the information and broadcasting sector received Rs 6,390 crore worth foreign direct investment in the first nine months.
Prasar Bharati-SHABD free subscription extended till March 2026 to help small media cos
Leveraging a robust network of over 1500 reporters, correspondents, and stringers, supported by 60 edit desks, PB-SHABD offers the latest news from every corner of India. The content provided is logo-free, and no credit is required on using content from this platform.
Search and seizure operations at Amazon, Flipkart warehouses by BIS for selling unsafe products
To crack down on e-commerce platforms selling unsafe, non-certified products, the Bureau of Indian Standards has carried out search and seizure operations at multiple warehouse locations of leading e-commerce platforms.
South India and content partnerships to drive Pay TV margins in 2025
Pay TV channels in the country are facing tight revenue margins as content acquisition and operational costs continue to rise, prompting them to raise concerns with government and regulatory authorities. However, southern India with lower ARPUs, along with youth-centric content and partnership opportunities, could offer much-needed relief.
BREAKING: Ashwini Vaishnaw announces $1 billion fund to boost creators’ economy
Speaking at Global Media Dialogue ahead of the World Audio Visual & Entertainment Summit (WAVES), Minister of I&B Ashwini Vaishnaw shared that country’s first Indian Institute of Creative Technologies (IICT) will be established in Film City, Mumbai for which Rs 391 crore has already been sanctioned.