Gaming – Page 20 – storyboard18

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

43 percent of real-money gamers from non-metros: Meta report

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

Krafton signs MoU with the Govt of Gujarat and TransStadia Technologies

More recently, KRAFTON India also hosted BMPS 2023 (BATTLEGROUNDS MOBILE INDIA PRO SERIES) in Ahmedabad, a collaborative effort by KRAFTON and the city of Ahmedabad to foster the growing gaming ecosystem. (Image source: Unsplash)

This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat.

Nazara Technologies earmarks Rs 830 cr for global expansion; eyeing mergers, acquisitions in adtech, gaming, esports

Nazara is looking at automating product testing through AI stress testing.

Nazara Technologies is identifying opportunities within gaming, esports and adtech with a focus on established gaming IPs/studios and also those advancing in cutting-edge technologies like web3, Virtual Reality, and AI.

AnyMind’s Otohiko Kozutsumi and Rubeena Singh on gaming, influencer marketing and more

Otohiko Kozutsumi - Co-Founder and Chief Commercial Officer AnyMind Group (left). And Rubeena Singh, Country Manager, India and MENA (right)

In India, there are around 400 million users, ranging from 350 to 400 million and they’re all playing casual games.

Central Consumer Protection Authority issues advisory on prohibition of endorsement of online gambling platforms

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The advisory has been issued in the context of proliferation of advertisements promoting anti-national illegal online gambling platforms, which are increasingly been endorsed by sportspersons and actors from the Indian film industry.

Online gaming surpassed filmed entertainment in India, touched Rs 220 billion in 2023

The sports technology sector is ripe for investment, projected to be a $1 billion market with a projected CAGR of 19%. (Representative Image: JESHOOTS.COM via Unsplash)

FICCI-EY report highlights the growing popularity of online gaming, with over 450 million gamers in India and 100 million playing daily.

SportsBaazi co-founder Puneet Dua: Just burning cash on user acquisition is a recipe for disaster

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Puneet Dua, co-founder and CMO, SportsBaazi talks about marketing and media trends in gaming, GST impact on the ecosystem, and growth and importance of content in marketing RMG.