Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

FSSAI directs e-commerce food operators to ensure minimum shelf life of 45 days

In June 2024, FSSAI issued a directive to all Food Business Operators (FBOs) to remove "100% fruit juice" claims from labels and advertisements of reconstituted fruit juices.

This directive aims to prevent the distribution of expired or near-expiry products and is part of broader efforts to ensure consumer safety and responsible food handling practices.