Category: Brand Marketing

Leadership shuffle at PVR INOX as it restructures Rs 600 crore media business

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

Shalu Sabharwal, Chief Sales Officer at PVR INOX, to helm the restructured organisation and lead its transformation. The company is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients.

Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report

A significant portion of funds raised—43%—was concentrated among just five companies: Hyundai Motor (Rs 278.6 billion), Vodafone Idea (Rs 180 billion), Swiggy (Rs 113.3 billion), NTPC Green (Rs 100 billion), and Vishal Mega Mart (Rs 80 billion). Notably, companies from 23 different sectors participated in the IPO market this year, further underscoring its diversification. (Image source: Moneycontrol)

Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.

We will continue to acquire because this is a proven model for us: Marico MD Saugata Gupta

Saugata Gupta joined Marico in 2004 as the head of marketing and was elevated to CEO of India Business in 2007. Since 2014, Gupta has been the MD and CEO of the company.

Saugata Gupta MD and CEO of Marico, says that Marico is looking for acquisition in spaces where they believe there’s huge opportunity. “It has to be differentiated. For us, the quality of founders make a huge difference. Because we invest also in the founders, their ability to grow the organisation and grow it in an organic and sustainable way. Again, we also want them to leave a legacy rather than just making quick money.”

AI-generated audio series expanded content library by 36X: Pocket FM

India stood out as a key market, with millions of listeners tuning in from its cities. The top 10 cities included Bangalore, Delhi, Mumbai, Hyderabad, Pune, Ahmedabad, Surat, Chennai, Jaipur, and Lucknow, revealed the report. (Image Source: Unite.AI)

This led to massive financial success, with over seven audio series surpassing $10 million in revenue – a 600 percent increase from 2023, stated Pocket FM Playback 2024.