Brand Makers – Page 258

World Book Day: Ten reasons why you need to pick up a book today

"Whether you like fiction or non-fiction, reading takes you a step further. One lets you drift into creativity, and the other demands your full attention, motivating you to be a better version of yourself," writes Reeta Ramamurthy Gupta. (Representational image by Sincerely Media via Unsplash)

In this edition of Storyboard18’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta shares how reading can help you in broadening your understanding of the world, and more.

Sidharth Rao, co-founder of Webchutney and Punt Partners, passes away

In a conversation with Storyboard18 in January, Sidharth Rao spoke about untapped potential of martech segment, hiring the right talent and his legacy. When asked about his legacy he said it was the people who have worked with him and then ventured out on their own to achieve entrepreneurial ambitions. Rao said he's proud of his people who have done well for themselves.

Sidharth Rao, who co-founded digital agency Webchutney, passed away on Friday evening. He is survived by his parents and wife.

Nothing can beat the human mind, not even ChatGPT, says Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

“I am a great believer in the theory that the human mind is the most powerful imagination, machine. There is nothing that can beat the human mind,” said Narayana Murthy.

GroupM goes for a major restructuring; dissolves APAC-level management

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

GroupM’s sub-regional units will now report to global leadership.

Kapil Batra joins Wieden Kennedy as national creative director, India

In his last role, he was heading creative for the Gurgaon office of McCann Erickson.

Over the two decades that Kapil Batra has spent in the industry, Kapil has been responsible for campaigns that have found their way into everyday speak. Batra’s work has been awarded at Cannes, Adfest, D&AD, Spikes, Clio, One Show, Mirchi Kaan, Goa Fest and Effies.

Kevin Vaz quits Disney Star; Senior level exits at the company continue

These departures come at a crucial juncture for Star Sports, especially considering the challenging financial landscape. (Representative Image: Grant Durrs via Unsplash)

Storyboard18 had first reported on an exodus at Disney Star. After a recent string of resignations at its sports division, the company’s entertainment arm has witnessed two senior level exits: reports.

Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger

"I genuinely believe that correcting the gender imbalance will only increase brand salience and increased business for the brand." - Tista Sen, COO and CEO, Ladyfinger

Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.

Fundamental appoints Neeraj Kanitkar as co–founder and ECD

Neeraj Kanitkar comes with an experience of 15 years and has worked on many accounts which include McDonald’s, Stayfree, McDowell’s No.1, Lenovo, WhatsApp, Myntra, Star Sports (IPL), Times of India and FirstPost.

Previously, Neeraj Kanitkar was the ECD at DDB Mudra Group.

4P to 3S: Federal Bank’s MVS Murthy on being a culture foodie, BFSI brands’ bad practices, and 3S marketing framework

MVS Murthy, CMO of Federal Bank mentions, "The new agencies have been able to pull off extracts like storytelling, form factor adoption, adding a technology spine for delivery, measurability etc. That’s a strength. My own view is that they need to grow and build the brand muscle, the legacy agencies need to strengthen the above core." (Image source: LinkedIn)

Federal Bank CMO MVS Murthy talks about building a non-intrusive and trusted financial brand and the changing dynamics of client-agency relationships.