Category: Brand Makers

Not walking away from an opportunity but walking towards the best opportunity: Mastercard’s Raja Rajamannar on cricket WC

Raja Rajamannar, chief marketing and communications officer and president - healthcare business, Mastercard (left) talks about Mastercard aiming to curate experiences that are unique from an Indian consumer’s point of view and bringing them to life to create priceless moments for consumers, and amplifying storymaking as opposed to advertising which is storytelling. (Right image sourced from @ICC via Twitter)

Mastercard’s global CMCO Raja Rajamannar on cricket, the global partnership with ICC, the BCCI deal and sports marketing.

Bookstrapping: Madam President – The Biography of Droupadi Murmu by Sandeep Sahu

The author Sandeep Sahu asks the question whether Droupadi Murmu's candidature was meant to puncture the narrative that tribals have a distinct religion of their own by suggesting that they're actually Hindus. (Image source: Amazon)

In Madam President by Sandeep Sahu, the author touches upon the nomination of Droupadi Murmu as a presidential candidate, her attributes, practical workings of the presidential elections and more.

Uday Kotak resigns as Kotak Mahindra Bank MD & CEO, Dipak Gupta takes interim charge

Uday Kotak, in his message, said as founder, he is deeply attached to brand Kotak and will continue to serve the institution as Non-Executive Director and significant shareholder. (Image source: Moneycontrol)

As an interim arrangement, Dipak Gupta, the Joint Managing Director, will carry out the duties of the Managing Director & CEO until December 31, 2023, subject to the approval of the RBI and the members of the Bank, the bank added.

We are working on guidelines for ‘greenwashing’, says Rohit Kumar Singh, secretary, DoCA

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products’ eco-friendliness are a matter of concern.

Nissin Foods has promoted Sandeep Bakhshi as MD

Sandeep Bakhshi started his career as a sales representative at Eureka Forbes. Then, he went on to hold positions at Asian Paints, Akzo Nobel Decorative Coatings, Pidilite Industries, Mars Wrigley and S C Johnson.

Sandeep Bakhshi, who previously led as chief business officer, succeeds Gautam Sharma.