Category: Brand Makers

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.

Bookstrapping: ‘Gautam Adani: Reimagining Business in India and The World’ by R N Bhaskar

Gautam Adani is a product of the Kutch region. There’s the well-known reminder about the cultural profile of Kutchis - they consider education to be less important than starting a business. Most of them would shun being employees. It is common to find extremely well educated Kutchis opting to start their own business rather than join the top echelons of a corporate house

R N bhaskar’s book offers an excellent chronological outline of Gautam Adani’s work and will always have that value. But there is more room for us to hear from Adani in first person. Bookstrapping Rating: 3 stars

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.

Friends of ex-Balaji Telefilms COO Zulfiqar Khan start petition to bring him home

Zulfiqar Ahmad Khan last worked as the Chief Operating Officer (COO) of Balaji Telefilms. Prior to that, he was also the Managing Director of the OTT platform, HOOQ, and the Business Head and Chief Revenue Officer of Eros Now. His disappearance in Kenya and lack of answers from Kenyan authorities has shocked the industry, which is banding together with friends and family to find Khan.

Khan’s friend Rajiv Dubey started a petition urging the PM to intervene and help find the executive who disappeared in Kenya.