Brand Makers – Page 234

We are working on guidelines for ‘greenwashing’, says Rohit Kumar Singh, secretary, DoCA

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products’ eco-friendliness are a matter of concern.

Nissin Foods has promoted Sandeep Bakhshi as MD

Sandeep Bakhshi started his career as a sales representative at Eureka Forbes. Then, he went on to hold positions at Asian Paints, Akzo Nobel Decorative Coatings, Pidilite Industries, Mars Wrigley and S C Johnson.

Sandeep Bakhshi, who previously led as chief business officer, succeeds Gautam Sharma.

G Ravindran R joins luxury brands Hogar Controls and SuperSurfaces as vice president marketing

G Ravindran R is an alumnus of the Indian Institute of Management, Calcutta (IIM C).

Ravindran R comes with an experience in strategic marketing and brings a substantial wealth of expertise and knowledge to this pivotal position.

Mahindra Group’s Sonam Pradhan quits to join Kellogg’s

Sonam Pradhan, whose experience ranges across FMCG, BFSI, automotive, uber luxury brands, consumer durables, online pharmacy startups, entertainment parks and logistic solution brands, started her career at Madison Communications as media planning manager.

Sonam Pradhan has had stints at Madison Communications and Mindshare.

Dilen Gandhi joins Tasty Bite Eatable as Managing Director

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

Dilen Gandhi was previously with Reckitt, where he was regional marketing director – health and nutrition for the South Asia region.

SAMCO Group onboards Prashant Gupta as RankMF’s national sales head

This strategic appointment of Prashant Gupta amplifies SAMCO Group’s dedication to pioneering advancements in mutual fund distribution and wealth creation.

Prashant Gupta has held pivotal positions at mutual fund firms, including Aditya Birla Sun Life Mutual Fund (ABSLMF) and ICICI Prudential AMC Ltd (ICICI Pru).

Ekta Relan steps down as chief strategy officer of Lowe Lintas

Ekta Relan started her career at Lowe India as strategic brand planning director. Then, she moved to Unilever where her last role was regional marketing manager for the brand Clear in South East Asia.

Ekta Relan has worked with Lowe, Unilever and SapientNitro.

Wardwizard Innovations appoints Tarun Sharma as president – marketing and branding

Tarun Sharma held the position of head of strategic marketing for enterprise business (B2B) at Vodafone Idea, where he played a role in establishing Vi Business as a preferred partner through strategic marketing programs.

In his new role, Tarun Sharma will spearhead the organisation’s strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.

Zoo Media appoints Satya Koniki as Head of Global Delivery

Satya Koniki's His previous work includes establishing Microsoft Ad-Support Centers in Costa Rica in 2022 and four WPP Hubs globally within a year for Team Nokia in 2010.

Satya Koniki’s role involves overseeing operations worldwide, beginning with Indian centres and later expanding to different regions.

L&K Saatchi & Saatchi onboards Samir Shanbhag as Business Head and EVP

Before joining L&K Saatchi & Saatchi, Samir Shanbhag was with Rain Creative, Dubai where he was part of the founding team and instrumental in establishing Rain as an independent creative agency.

In his new role, Samir Shanbhag will spearhead brand and business solutions’ development and lead overall business efforts.