Wardwizard Innovations and Mobility, one of the manufacturers of electric vehicles under the brand ‘Joy e-bike,’ has announced the appointment of Tarun Sharma as the president of marketing and branding. Sharma will spearhead the organisation’s strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.
Sharma is a seasoned leader in deploying digital, B2B marketing, sales and customer experience for large telecom and technology firms. He held the position of head of strategic marketing for enterprise business (B2B) at Vodafone Idea, where he played a role in establishing Vi Business as a preferred partner through strategic marketing programs. His expertise includes strategic marketing, product marketing and customer acquisition, corporate sales, fostering strong B2C & B2B engagement programs, nurturing relationships with CXOs and Tech Analysts, and formulating thought papers and blogs based on industry research.
Prior to this, he has also worked with Telecom giants such as Reliance Communications, and Bharti Airtel Limited.
Speaking about the appointment, Yatin Gupte, chairman and managing director, Wardwizard Innovations & Mobility, said, “We are honoured to welcome Mr. Tarun Sharma to the Wardwizard family. His extensive experience, predominantly in sales and marketing, perfectly aligns with our company’s values and vision. As a valuable addition to our leadership team, Tarun will play a crucial role in strategically driving our growth plans. We look forward to elevate the customer experience and provide unparalleled value to our partners with his valuable contributions. With Tarun’s expertise, we are confident in furthering our mission to revolutionize the electric vehicle industry and create a cleaner and greener future.”
Sharma said, “It is a great privilege for me to become a part of Wardwizard, a pioneering home-grown electric vehicle manufacturer. This role certainly awaits a lot of opportunities and responsibilities to contribute to the remarkable growth journey of the company. I am looking forward to this journey of elevating the brand to new heights with a team of talented individuals. The EV industry holds significant potential and we are in the right direction to leverage this potential to solidify our market presence, enhance customer experience and contribute meaningfully to the evolution of sustainable mobility solutions. I am excited to initiate a new journey contributing to the larger vision of making India and electric vehicle nation by the year 2030.”
Sharma is an IIM Lucknow alumnus.