Category: Brand Makers

Arpan Jain moves on from VMLY&R Commerce

Arpan Jain started his career with WizFx Advertising, and went on to work at Pinnacle Health Care, Candid Marketing, Wizcraft International Entertainment, DDB Mudra Group and Geometry Encompass.

Previously, Arpan Jain held the post of an executive creative director at the same agency. He has worked across agencies like DDB Mudra Group.

Nestle picks WPP Openmind as its media agency in Europe

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.

ITC’s Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey

Minakshi Handa, vice president - marketing, ITC Personal Care, stated, "I think young talent are the ones who are really creating the change. And, we really need to empower and celebrate such change agents. My message to them is, first, be authentic and original. Second is, be brave and take risks. Third I would say collaboration. Because collaborating with others will also enable them."

Minakshi Handa, vice president – marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.

Britannia Bel Foods’ CMO Mustufa Arsiwalla quits

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla comes with over 17 years of experience, having worked across categories such as foods, personal care, and over-the-counter products.

Avinash Pandey re-elected as president of NBDA

Avinash Pandey started his career with The Indian Express assistant manager. He has also worked at TV Today.

MV Shreyams Kumar is re-elected as VP and Anuradha Prasad Shukla will continue as Honorary Treasurer of NBDA for the year 2023-24.

Kapture CX hires Garima Rai as VP of marketing

Garima Rai's expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.

Garima Rai joins from ClearTrail Technologies, where she was the director of marketing.