Category: Advertising

Hyundai Motor India rolls out ‘Dil mein bas jaye EXTER’ campaign

The campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram. Targeted towards driving higher website visits and video views, the campaign will utilize programmatic platforms to reach in-market auto enthusiasts, news channels, family-focused individuals, sport enthusiast, and travel affinity audiences, stated the company.

The campaign, featuring a series of six films, aims to significantly enhance brand recall and generate buzz surrounding the EXTER.

Dentsu India launches ‘Live Amazing. Do Amazing’ Campaign For AMDOCS

Dentsu Creative India has created music film featuring Raja Kumari, a Grammy-nominated Indian American rapper and singer, who delivers a rap showcasing the opportunities and culture at Amdocs. Additionally, the film highlights the contributions of three historical figures renowned for their extraordinary achievements: William Shakespeare, Aryabhata, and Leonardo Da Vinci. (Stills from the video)

The campaign is conceptualised and executed by Dentsu Creative India – the creative agency within dentsu, along with iProspect – the integrated media agency under the dentsu umbrella.

Nautica India ropes in Ayushmann Khurrana for Nautica India to launch SS-24 campaign

With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.

The ad campaign highlights Nautica’s latest season’s collection, with Ayushmann Khurrana’s visual montage emphasising the ease and style of a Nautica man.

Moment marketing | The priority of being first rather than being right is a misplaced one, says ASCI chief

Manisha Kapoor, chief executive officer and secretary-general, ASCI, stated, "It would be unfair to generalise. So long as an organization has adequate checks and balances in their creative development and approval processes, and culturally they believe in honest advertising, this should not be an issue. Having said that, there could be greater pressures on valuations and customer acquisitions which could lead them to take shortcuts that get their brands into trouble eventually." (From left to right: Image source: LinkedIn; Manisha Kapoor)

Before engaging in moment marketing, brands and agencies globally should consider whether it aligns with their broader brand strategy and complies with legal and ethical guidelines, says Manisha Kapoor, chief executive officer and secretary-general, Advertising Standards Council of India.

RCB teams up with Naukri to recruit their “Fan-in-Chief”

“We are delighted to partner with Naukri for this innovative campaign. This collaboration offers fans an exciting opportunity to engage with RCB and we are looking forward to a successful association together.” Commented Rajesh Menon, Vice President and Head of Royal Challengers Bengaluru.

The first phase saw 100,000+ fans apply for the job and now the video series promises to chronicle the auditions & selection criteria tasks in a comical manner, and ultimately revealing the chosen fan in chief.

GreatWhite Electricals unveils new ad film with Tiger Shroff and Malavika Mohanan

This campaign went live on television, digital and social media platforms where duo played the role of home inspectors.

Speaking about the brand’s leadership, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs.”

Thomas Cook India aims to motivate voters with its ‘Ghar Jao Vote Karo’ campaign

As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is June 1, 2024, synchronised with the last date of polling. (Image source: Moneycontrol)

Thomas Cook India’s Ghar Jao Vote Karo campaign will extend till June 1, 2024, to encourage Indians to exercise their right to vote by flying back to their respective hometowns – where they have been registered as voters.

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love the ideas shared by us, but issues like finances and timelines not aligning usually crop up, among a list of other reasons, like the desire for a different execution, etc. "

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that’s what has started happening in the last few years.”

PokerBaazi launches ‘Tu Poker Khelta Hai Kya?’ campaign with Shahid Kapoor

Moonshine also claimed that the GoDaddy webpage is offering for sale domain names similar to its own. It pointed out that GoDaddy is the same domain name registrar that registered its official domain name.

The campaign intricately highlights how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.

Leading auto battery brand Amaron’s creative business on pitch: Exclusive

Amara Raja Batteries, maker of Amaron, officially rebranded itself as Amara Raja Energy and Mobility Limited (ARE&M) in 2023, marking the culmination of a two-year journey aimed at transitioning from a battery manufacturer to a comprehensive solutions provider in the Energy and mobility sector.

Battery major Amaron’s creative account is up for grabs, as per sources. The incumbent ad agency is Ogilvy, which has been associated with the brand for over two decades.