Amazon loses EU court fight; Company needs to comply with EU platform rules on online advertising

Amazon lost its fight to suspend a requirement regarding its online advertising under EU tech rules.

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| March 28, 2024 , 9:14 am
In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.
In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

Amazon must comply with EU platform rules that require the company to set up a public ad repository, pending the outcome of a substantive appeal of its designation by the EU executive under the Digital Services Act (DSA), the European Court of Justice (ECJ) said in a statement on March 27.

Under the Digital Services Act (DSA) which kicked in last year, Amazon was designated as a very large online platform subject to tough rules to tackle illegal and harmful content on its platform, Reuters reported.

The report states that Amazon challenged a DSA requirement to make publicly available a repository containing detailed information on its online advertising and also asked for an interim measure until the court rules on the case.

A lower tribunal in September agreed to its request for an interim measure to suspend the contested obligation, which prompted the European Commission to turn to Europe’s top court. The Luxembourg-based Court of Justice of the European Union (CJEU) set aside the suspension order and dismissed Amazon’s application for an interim measure.

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