Sunil Kataria, Managing Director of Raymond Lifestyle Limited, was elected as the Chairman of The Indian Society of Advertisers (ISA) during the meeting of its newly elected Executive Council.
On his re-election as the Chairman, Kataria said, “As we continue our journey to elevate the value and impact of the ISA within the industry, our vision is to strengthen this unique body like never before. With digital advertising thriving at the forefront of India’s growth story, we are poised to push the boundaries of innovation. This year, our mission is to advance our collective efforts in digital measurement, in collaboration with key industry stakeholders, ensuring we lead with purpose and progress.”
He further shared, “A key priority with industry organizations in the coming months will be to further advance the recently launched Media Charter. This initiative encompasses critical elements such as zero tolerance for ad fraud, ensuring brand safety, enhancing viewability, and establishing common minimum standards for advertisers in the first-party data space.”
He further mentioned, “At the ISA, as a founding member of the WFA, we are committed to fostering stronger partnerships to drive greater effectiveness and efficiency in advertising. As one of the founders of ASCI, we are also collaborating with the ASCI Academy to support education, training, and research, with the goal of promoting ethical and transparent advertising practices. As one of the three constituent bodies of BARC, we are closely partnering with it towards advertisers getting robust and credible data and are optimistic about further partnering with them in the digital measurement area.”
He said, “We sincerely thank all industry organizations for their unwavering support, which will undoubtedly help us reach new heights. I also extend my deep appreciation to ISA members for their continued commitment to all our initiatives.”
He added, “I am pleased to acknowledge the cooperation of our vendors, the ISA Secretariat team, and other associates.”
Read More: Raymond’s Sunil Kataria re-elected as chairman of ISA