Partha Biswas, who led Viacom18 as EVP and Head of Business – Hindi General Entertainment Channels, has joined Tata Consumer Products Ltd as president – RTD business.
Before Viacom 18, he worked for over 17 years in FMCG and Telecom sectors, namely with ACT Fibernet and Hindustan Coca-Cola Beverages (HCCB). During his role at HCCB, he led Trade Marketing and Category Development collaborating across 9 brand teams and 13 operating units.
Biswas has worked extensively across key RTD markets, including as the Head of Operations for Hindustan Coca-Cola Beverages in Andhra Pradesh & Telangana. Additionally, he developed and executed commercial and channel strategy as well as managed system investment on brands and packs. He also led the restructuring of distribution channels and innovated Pre-Sell & Tele-Sell models for Coca-Cola in India.
Biswas completed his MBA from FMS, Delhi in Marketing and Operations in 2004. He also completed the Sloan Fellow Program from Massachusetts Institute of Technology in 2022.
Read More: Kaya’s Group CEO Rajiv Nair resigns