Dimpy Yadav has joined Mindshare India as head of strategy – digital. Previously, Yadav was the general manager at Xaxis India.
She started her career at Scientific Animations and went on to work across AdGlobal360 and GroupM.
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As the account manager at GroupM, Yadav identified trends and insights, and optimised spends and performance based on the insights. She utilised analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. She looked into design, built and maintained campaigns (social & media) for brands.
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