Priyanka Nair – Page 49

Indian creatives dominate the Cannes Lions Creativity Report

The rankings are compiled using data from Lion-winning and shortlisted work from 2022.

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions.

Rajdeepak Das to spearhead Publicis Groupe’s new Creative Council for South Asia

Rajdeepak Das

Das will lead the overall creative direction, product, and thinking for the Groupe.

Devika Bulchandani is Ogilvy’s new global CEO; Andy Main steps down

In this role, Bulchandani will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries.

Sidharth Rao and Madhu Sudhan launch mar-tech services venture, Punt

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

The company aims to target the $100 billion digital services opportunity at the intersection of marketing and technology.

Why Schbang Motion Pictures made a film about Finolex’s founder – Pralhad C Chhabria

A biography on Late Pralhad C Chhabria inspired Schbang’s founder to make a film about him, which took five years to complete.

Here’s a behind-the-scenes view of the genesis and making of the film from the maker.

Is Wendy Clark leaving Dentsu International?

Wendy Clark

According to multiple international reports, Dentsu International CEO is leaving the company. This comes after the network has gone through several changes and turmoil in the last one year.

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?

How Schbang plans to crack the short-term content game

Representational Image via Unsplash

Founder Harshil Karia talks about the agency’s big picture on content and key trends in video storytelling.

L&K Saatchi & Saatchi flies away with Akasa Air’s creative biz

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

As a part of their mandate, the agency will manage strategic and creative initiatives for the airline.