Indrani Bose – Page 79

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.

Santosh Iyer: Women buyers constitute 15 percent Mercedes customer base

Santosh Iyer, Mercedes-Benz India CEO

Mercedes-Benz is collaborating with tech giants like NVIDIA and Google to enhance the personalisation of its vehicles through software integration

Mamaearth parent Honasa launches GenZ focused makeup brand Staze

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points". (Image via LinkedIn)

In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.

Duroflex teams up with Royal Challengers Bengaluru as official partner for T20

Duroflex will also be launching an exclusive RCB limited edition mattress along with pillows as a part of this association.

The players will exclusively be using Duroflex’s mattress from their signature Duropedic range throughout the tournament, echoing the recommendation made by Virat Kohli.

Criteo secures MRC accreditation for retail media measurement

Accreditation by the MRC also included a review of Criteo’s GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.(Representative Image: Carlos Muza via Unsplash)

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey.

DELL ranks first in India’s 1000 most trusted brands fifth year in a row: Report

LIC (Life Insurance - PSU), ranked at nineth, and SAMSUNG (Televisions), at the tenth position, have seen drops of 2 and raise by 7 places respectively. (Representative image via Unsplash)

This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights HONDA Two Wheelers made a leap to second rank from rank 30.

Maruti Suzuki India launches new brand campaign to foster sustainable environment

Maruti Suzuki posted a standalone profit of Rs 3,069 crore in Q2 FY25

With the ability to be 60 percent on EV mode under city driving condition, the technology delivers an eco-friendly and silent drive experience.

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.