Indrani Bose – Page 174

Domino’s burning pizza slice billboard stunt: original or inspired?

In a bid to promote its latest Red Hot Pizza Range, Domino's has blended innovation with creativity and turned heads with an experiential billboard campaign. To showcase its latest offering,

Domino’s joins the likes of brands such as Zomato, Bata India, Tanishq, and Hyundai that have also achieved customer delight with unique OOH ads.

Dukaan CEO called out for being insensitive after posting about replacing support staff with AI chatbot

Shah had revealed Dukaan's AI assistant, Lisa, a month ago in a Facebook post. The virtual assistant can answer account-specific as well as general queries about Dukaan's features and workings.

Dukaan claimed that it has now replaced 90 percent of its support staff with an AI chatbot called Lina in a move towards profitability.

Roostels India collaborates with Viacom18 Consumer Products to open experiential resort in Ahmedabad

The launch event in Ahmedabad was attended by Indian actor Sonu Sood.

The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations.

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

Pizza Hut collaborates with Pepsi for its ASMR ad

The short video was filled with ASMR sounds to awaken cravings.

Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

DS Group's confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. (Representative image via Unsplash)

Geetika Mehta, managing director of Hershey shares insights and trends about the Indian chocolate industry.

Meta-Threads: How brands reacted to Twitter-rival Threads’ launch

Brands seemed to be having a gala time with their first day on Meta’s Threads app. (Image by Karsten Winegeart via Unsplash)

Brands including Zomato, Netflix, Sony, Tatacliq, and Zepto among others came up with witty posts on Meta-owned Instagram’s Threads app.

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

Meta launches Twitter rival ‘Threads’; netizens welcome tech update with memes

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

The games have begun. The world is witnessing the ultimate tech battle between the world’s richest man and the world’s most powerful social media CEO.