GroupM collaborates with Amazon Ads; new marketing cloud framework in works

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Cipla forays into next phase of Tuffles campaign with Shankar Mahadevan

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

With the aim of spreading the Tuffies mission nationwide, the new song will be part of the Cipla’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels.

BluSmart signs MoU with ASDC to train 250 women in Delhi NCR for employment

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

For the first time under Project Sakhi, BluSmart and ASDC will offer skill sets and training to 250 women in Delhi NCR. The primary objective of this collaboration is to provide employment opportunities.

Sports TV genre experienced a 53 percent increase in advertising volumes during April-June 2023

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

As per TAM, the ‘Jiocinema App’ maintained its position as the top brand throughout the first, second, and third quarters of 2023

MIB invites comments on guidelines of accessibility standards in theatres

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

Stakeholders are expected to share their feedback by February 8, 2024.