Prior to this, he was Amazon India’s performance marketing head.
Author: Indrani Bose
GroupM collaborates with Amazon Ads; new marketing cloud framework in works
The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.
Zee defaults on $200 million payment to Disney amidst the Sony-Zee merger uncertainty
Disney has reportedly sought clarification from Zee regarding the skipped payment.
Cipla forays into next phase of Tuffles campaign with Shankar Mahadevan
With the aim of spreading the Tuffies mission nationwide, the new song will be part of the Cipla’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels.
Flipkart planning to cut down its workforce by 5 to 7 percent; decision likely to affect 1500 emplyees
The exercise has already been set in motion with performance reviews and will be completed by March-April 2024. Flipkart has 22,000 employees.
BluSmart signs MoU with ASDC to train 250 women in Delhi NCR for employment
For the first time under Project Sakhi, BluSmart and ASDC will offer skill sets and training to 250 women in Delhi NCR. The primary objective of this collaboration is to provide employment opportunities.
Sports TV genre experienced a 53 percent increase in advertising volumes during April-June 2023
As per TAM, the ‘Jiocinema App’ maintained its position as the top brand throughout the first, second, and third quarters of 2023
MIB invites comments on guidelines of accessibility standards in theatres
Stakeholders are expected to share their feedback by February 8, 2024.
Zomato stalls integration of Blinkit to build super brands
Zomato’s strategy is to develop Blinkit as an independent brand.
Wipro’s non-compete clause restricts its executives from joining these 10 rival firms
This comes at a time when other key leaders like former chief operating officer (COO) Sanjeev Singh and former iDEAS business head Rajan Kohli also joined rival firms such as CMS IT Services and CitiusTech, respectively, in CEO positions.