Indrani Bose – Page 131

Madhuri Dixit and Sneha emphasize on criticality of protein for growing kids in Complan’s new campaign

The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

Prasar Bharati opens e-auction for DD Free Dish MPEG-2 slots

Around 12 new LCNs allotted in MPEG-2 DD Freedish slots, Prasar Bharati revealed.

The last date for application is February 12, 2024.

FMCG television ad volumes saw 3 percent growth in Q2 of FY23

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

According to TAM, among the top 10 FMCG brands, 5 of them belonged to Reckitt Benckiser (India).

Zomato unveils sustainability goals for 2030

(LEFT TO RIGHT: Anjalli Ravi Kumar, Chief Sustainability Officer, Zomato; Rakesh Ranjan, CEO, Food Delivery Business, Zomato; Ramesh Krishnamurthi, Additional Secretary, Ministry of Labour and Employment, Government of India; Michiko Miyamoto, Country Director, International Labour Organisation; Rameesh Kailasam, CEO, Indiatech)

The goals include supporting the growth of 300K restaurant businesses & food entrepreneurs, empowering 1 million gig workers, and supporting 300 million nutritious meals for underprivileged women and children, among others.

Demand for cybersecurity programs rises, 72 percent of the learners are from India

The rise in cyber threats globally highlights the increasing need for qualified cybersecurity professionals.

The demonetization-induced surge in digital transactions has brought about a significant transformation in India’s cybersecurity landscape.

Mark Zuckerberg announces new features on WhatsApp Channels

Bad Bunny was the first to send voice updates on his WhatsApp Channel to his 19M+ followers.

WhatsApp Channels has surpassed 500 million monthly active users.

mCaffeine to offer stock options to more than half of its employees: co-founder and ceo Tarun Sharma

Co-founder and ceo Tarun Sharma said over 50 percent of the employees are eligible for the ESOPs. The scheme opens a new growth avenue for employees and the brand alike.

The stock plan will enhance employee engagement and link their efforts to their stake in the company’s prosperity, Sharma said.

ASCI issues guidelines to prevent greenwashing

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent. (Representational image via Unsplash)

These “Guidelines for Advertisements Making Environmental/ Green Claims”, have been in the public domain for consultation since November 16, 2023, and were approved in the recent Board of Governors meeting.

Adani Enterprises increases its stake in IANS India

As per the filing, the allotment of above shares was approved by the board of IANS at its meeting held on January 16, 2024. In December 2023, Adani Group had acquired a 50.5 percent stake in the newswire agency, IANS India Pvt Ltd for Rs 5.1 lakh. (Image via Moneycontrol)

Earlier Adani had purchased 65 percent stake in news broadcaster NDTV in December 2022 and Quintillion Business Media.

Orion onboards Palak Tiwari as brand ambassador for its salty product line Turtle Chips

Saurabh Saith, CEO and MD, Orion, India shared that Orion was well received in the North East part of India and talks about how Orion is aiming to deliver its best to give tough competition to players like Mars and Mondelez.

Saurabh Saith, CEO and MD, Orion, India discusses Orion’s strategies to penetrate the Indian market and establish itself as a key player in the salty snacks category.