Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.

I am more hungry for artificial imagination, than for artificial intelligence: Shubhranshu Singh

Shubhranshu Singh thinks narrow intelligence may actually be more fruitful than artificial general intelligence.

Shubhranshu Singh, vice-president and chief marketing officer, Tata Motors says ChatGPT, Bard and large language models like Llama give marketers and brands the tools to be able to have qualified and unqualified conversations, and assist people in their journeys.

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.