Indrani Bose – Page 123

Budget 2024: From Made In India boost to AI pe charcha, digital marketing firms and tech companies share expectations

Data and applications of Data in Business is one of the key drivers of innovation and growth in today's digital economy. (Image source:Moneycontrol)

Budget 2024 Expectations Highlights: What do digital marketing firms and tech companies want from the Union Budget.

Dabur’s ad spends increase by 36.13 percent; amounts to Rs 244.54 crore

Hajmola under GST scanner: Dabur India faces tax classification dispute

Dabur India’s revenue for the third quarter stood at Rs 3,255 crore, up 7 percent as against Rs 3,043 crore in the same quarter a year ago

Godrej increases its ad and publicity spends by 24.47 percent YoY amounting to Rs343.27 crore

The Q3 FY 2024 consolidated volume grew at 8 percent, sales grew by 2 percent in INR terms impacted by devaluation. (Representative Image: Franki Chamaki via Unsplash)

In the corresponding quarter of the previous year, Godrej had allocated Rs 275.78 crore for ad spends.

Maruti Suzuki India reports a 33 percent jump in its standalone net profit for the third quarter of FY24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

For the first time, Maruti Suzuki crossed annual sales milestone of 2 million units in calendar year 2023.

Procter & Gamble reports net profit at Rs 228.9 crore; spends Rs 127 crore on ads in December quarter

The profit growth is led by product price-mix, productivity, and moderating cost inflation versus the base period. The sales of the company was Rs 1131 crore which is at par Y-o-Y. (Image source: Moneycontrol)

The company’s interim dividend is Rs 160 per equity share for the financial year 2023-24.

Swiggy records 45 percent jump in revenue; net loss expands to Rs 4,179 crore

The restaurant industry typically spends anywhere between 3 percent to 6 percent of its revenue on advertising, including online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. (Image sourced from CNBC)

Swiggy, backed by SoftBank, is reportedly considering letting go of 350-400 employees,

Nodwin Gaming invests 8mn euros in Germany based Freaks 4U Gaming

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN has the option to acquire majority control in the future by swapping equity of Freaks 4U Gaming investors and founders with NODWIN shares.

Motorola unveils new influencer marketing campaign with CGI advertising

Conceptualized and executed by Barcode Entertainment, the "Flip into the Future" campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Wipro in process to layoff “hundreds” of mid level roles to improve margins

For the December quarter, its margin came in at 16 percent. (Image source: Moneycontrol)

Wipro has the lowest margins amongst the four largest India-listed IT services companies

Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027.