Author: Indrani Bose

Fever FM, Poonam Pandey: Why are brands and personalities faking their demise?

Poonam Pandey's 'death' comes on the back of several such campaigns including Hindustan Times's FeverFM's fake 'farewell' that made people believe that it was shutting down... which was inspired by Monster's rebranding campaign (as Foundit) that used the same tactic. (Poonam's image sourced via Moneycontrol Hindi)

Brand experts share their views on Poonam Pandey’s “death”.

Poonam Pandey faked her death to raise cancer awareness; Internet reacts

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey.

Controversial Internet personality Poonam Pandey faces backlash after faking her death to raise awareness for cervical cancer. Pandey also linked the stunt to the Interim Budget.

Joyalukkas teams up with Havas for Pongal campaign

Drawing from Joyalukkas’ customer base in Chennai, a select group of more than 500 households were identified. (Image source: Moneycontrol)

Aligned with the sentiment of the festival, the Havas Media Network India team devised a campaign for Pongal.

E-Gaming Federation signs MoU with NLU New Delhi

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

The MoU underscores the commitment of both organizations to strengthen India’s policy framework and contribute to the enhancement of standards in the gaming and technology sector

JioCinema partners with Celebrity Cricket League 2024

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

The previous season of Celebrity Cricket League reached out to over 250 million viewers across the country.

Pass or fail? Budget reactions from Haier, Agoda and Kalyan Jewellers

PM Vishwakarma Yojana is playing a critical role in empowering the India’s artisan community. (Image via CNBC TV18)

Krishna Rathi, Country Director India, Sri Lanka, and Maldives Agoda, NS Satish, President, Haier Appliances India and T S Kalyanaraman, Managing Director, Kalyan Jewellers share their views on budget 2024.

YouTube Music and Premium surpasses 100 million subscribers

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalog.

Cadbury-maker Mondelez records rise in fourth quarter sales

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

While price hikes have led to Mondelez improve its profit margin through fiscal 2023, it is now starting to see softer demand as cash-strapped consumers cut back spending.

Meta’s ad revenue surged 24 percent YoY; touches $38.7 bn in Q4

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

In the fourth quarter of 2023, ad impressions delivered across Meta’s Family of Apps increased by 21 percent YoY and the average price per ad increased by 2 percent YoY.