Rahul Kothari opens up on Razorpay’s vision as fintech hits $100 billion

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

The chief operating officer discusses how Razorpay has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, budget 2024 reactions and more.

Niche communities and micro-influencers: Unleashing authentic engagement in the creator economy

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

In today’s bustling world of social media and content creation, being real is what truly matters. It’s no longer just about being popular with everyone; instead, it’s about finding your tribe within smaller, more specialized groups. This is where micro-influencers step in. These are people who may not have millions of followers, but they have… Continue reading Niche communities and micro-influencers: Unleashing authentic engagement in the creator economy

Coca-Cola results beats forecasts, revenue rises to $10.8 bn

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Revenue rose 7 per cent to $10.8 billion for the October-December period. That topped Wall Street’s forecast of $10.7 billion, as per analysts.

100 million Indians to be affluent by 2027: Report

Export competitiveness emerged as a priority, with respondents advocating for improved logistics efficiency and the continuation of interest equalization schemes to enhance India's global trade standing.

India’s affluent class will dictate consumption activity in the economy. Someone who has income over Rs. 8,30,000 per annum is considered affluent as per the Goldman Sachs report. Right now, in India, this number is upto 60 million people, or 4 percednt of India’s working population.

Maharashtra Govt associates with creators festival

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The theme for CU Fest 2024, ‘Create, Collaborate, and Celebrate’, captures the essence of this event.

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40