Author: Indrani Bose

Movies channel genre secures second-highest share of ad volumes

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

As per TAM, Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 percent in both 2023 and 2022.

Aditya Birla Health Insurance ropes in actor Vikrant Massey for new campaign

Through the campaign, Vikrant Massey emphasizes on the blend of health and insurance features, aligning with ABHICL’s mission of promoting a healthier lifestyle.

Featuring a total of four ad films, the campaign presents Activ One as a comprehensive health insurance plan that has been designed to empower customers to achieve their healthiest self.

Prime Video enters distribution agreement with Sony

TV aficionados will find timeless classics such as I Dream of Jeannie, Bewitched, Mad About You, and Diff’rent Strokes and recent hit shows including A Very English Scandal and Loudermilk.

With an add-on subscription to Sony Pictures – Stream on Prime Video Channels, Prime members can enjoy an extensive slate of multi-genre content offerings.

Domestic two-wheeler industry to witness double-digit revenue growth next fiscal: Hero MotoCorp CEO Niranjan Gupta

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. (Image source: Moneycontrol)

The country’s largest two-wheeler maker, which reported a total income of Rs 10,031 crore in the October-December quarter this fiscal, also expects the entry-level segment to do better going ahead.

AI will be India’s ‘FASTag’ to growth: Google India head Sanjay Gupta

Gupta said, “It’s not just that technology has transformed India, Indians too have transformed technology. But the question is whether we are in a phase where this is enough or are there more challenges to be solved. A big challenge to solve is the arbitrary and invisible toll gates.” (Image source: Moneycontrol)

This comes at a time when the technology giant is actively working with state governments like the Maharashtra government to build localised AI solutions for sectors such as healthcare, education and agriculture.

Why Google’s policies are driving away users

By launching stores in India, Google aims to replicate Apple's retail strategy

While much attention has been focused on the repercussions cookie deprecation for audience targeting, less has been discussed about the impact for publishers in India.

Venture capitalists not ready to take chance on women entrepreneurs: Smriti Irani

The union minister also said that unlike the common perception, the only bottleneck for women-led businesses in technology has turned out to be the lack of venture capital-led funding available to them. (Image source: Moneycontrol)

According to the union minister, the same investors are ready to take risks and are far more accepting towards men in similar positions failing.

Meta to OpenAI, 20 global tech companies pledge to combat deceptive AI use in elections

Signatories pledge to work collaboratively on tools to detect and address online distribution of such AI content, drive educational campaigns, and provide transparency, among other concrete steps. (Image sourced from Moneycontrol)

As of today, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.