Author: Akanksha Nagar

Shipments of ‘Made in India’ smartphones grew 6% YoY in 2024

‘Made in India’ smartphones are expected to experience double-digit growth in 2025, driven by government push as well as increasing diversification by brands.

Tata Electronics was the fastest growing smartphone manufacturer in India in 2024 with 107% YoY growth, according to Counterpoint’s ‘Make in India’ report. The iPhone 15 and iPhone 16 models were the major volume contributors in the year.

Elon Musk’s X sues Indian govt over ‘unlawful’ censorship

Twitch, a subsidiary of Amazon, was among roughly a dozen companies named in the original antitrust suit filed by X last November.

In the petition, the social media platform, X challenged the Indian government’s use of Section 79(3)(b) of the Information Technology Act.

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Categorized as Digital Tagged

Liqvd Asia acquires AdLift to scale up operations in USA, GCC, APAC, Europe

To ensure operational continuity, AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board. (Left: Arnab Mitra, founder and managing director of Liqvd Asia; right: Prashant Puri, co-founder and CEO of AdLift)

The digital-first advertising agency- Liqvd Asia has acquired performance marketing and SEO agency, AdLift. The combined entity aims to enhance client engagement, optimse ad spends, and grow in performance marketing space.

MeitY in contact with X over Grok’s controversial responses

Twitch, a subsidiary of Amazon, was among roughly a dozen companies named in the original antitrust suit filed by X last November.

As concerns grow over X’s AI chatbot, Grok, and its content moderation policies, reports claim that the Centre has sought an explanation on data being used to train the chatbot.

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Categorized as Digital Tagged

CCI raids on major ad firms spark hopes of level playing field for Indie agencies

Home-grown media agencies feel the Competition Commission of India's probe will promote greater transparency and data sharing. (Image source: Unsplash)

Homegrown advertising agencies are expecting greater transparency in ad rates and costs after the Competition Commission of India’s investigation into GroupM, Publicis, Madison, dentsu, and IPG.

India AdEx set for short-term hit if CCI probe and seizures continue at top ad firms

CCI probe focused on unearthing emails, pricing agreements, internal meeting records, and coordinated rate cards that suggested anti-competitive behavior. (Source: Unsplash)

The Competition Commission of India’s (CCI) probe into advertising firms will lead to a short-term contraction as brands and agencies reevaluate procurement practices and financial governance. The biggest impact may be seen in traditional media, where high-value transactions and bulk media buys are more susceptible to scrutiny, say experts.

Public consultation on ‘AI Governance Guidelines Development’ completed, over 100 suggestions received: MeitY

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

On March 19, Minister of State for Electronics & IT, Commerce and Industry, Jitin Prasada, addressed the Lok Sabha regarding “liabilities arising from AI usage” and reiterated the establishment of advisory group to develop an India-specific regulatory framework for AI.

TRAI responds to DoT’s back-reference on regulator’s recommendations on ‘Definition of International Traffic’

The TRAI recommendations follow a request from the Department of Telecommunications (DoT) in January 2024, seeking revised recommendations on M2M communication policies, particularly related to spectrum, roaming, and service quality requirements.

In February, Department of Telecommunications (DoT) sought clarification from the Telecom Regulatory Authority of India (TRAI) in respect of International SMSs.