While artificial intelligence, by all means, is a beautiful tool that is helping PepsiCo accelerate brainstorming of ideas and enhancing productivity at a global level, it is not yet a proven tech to save costs, shares its Head of Design – APAC and AMESA, Gianmauro Vella. He talks about the growing role of design in driving a brand’s purpose and PepsiCo’s glocal approach in design.
Author: Akanksha Nagar
At 88% of ad impressions, programmatic most popular method for promoting ads on digital
In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.
TRAI puts OTT comms app regulation on backburner; prioritises Satcom spectrum framework
Telecom Regulatory Authority of India (TRAI) Chairman Anil Kumar Lahoti said it will expedite the process for satellite spectrum pricing before taking up the issue of regulation for over-the-top (OTT) apps like WhatsApp, Telegram, and Google Meet.
Industry endorses withdrawal of draft Digital Competition Bill
Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.
Jio, Airtel, Vi urge Telecom Minister Scindia to regulate Google, WhatsApp
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Prasar Bharati opposes allotment of broadcasting spectrum to telcos
The pubcaster has opposed that the broadcasting spectrum in the sub-600 MHz band to be allocated to telecom services.
FDI in Information & Broadcasting sector drops 31% in Q1 FY25
The I&B sector attracted foreign direct investment worth Rs 3,374 crore in the first quarter of the current fiscal, according to the Department for Promotion of Industry and Internal Trade (DPIIT).
Prasar Bharati invites programme proposals for upcoming OTT by October 20
Prasar Bharati has invited programme proposals for sourcing already produced programmes on license fee/royalty by the pubcaster for its digital and linear platforms.
Prasar Bharati invites feature film proposals for its soon-to-be-launched OTT
Prasar Bharati is inviting feature film proposals for sourcing from already produced feature films on license fee/royalty by the pubcaster for its digital and linear platforms
India pushes to bring online gaming companies under stricter framework at FATF
At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.