Author: Akanksha Nagar

National Consumer Helpline issues Rs 1 crore refund to aspirants/ students of various coaching centres

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

Secretary of Department of Consumer Affairs Nidhi Khare said that the government is dedicated to safeguarding the rights of consumers, especially students who invest their precious time and resources in pursuing their dreams.

50% brands increased influencer marketing spends upto 10x in 2024

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Influencer marketing will soon become an industry worth Rs 10,750 crore by 2027, according to the latest report by Influencer.in. The report also notes despite the increase in spending, creators witness budget constraints and restricted creative freedom.

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Categorized as Digital Tagged

Draft on surrogate ads guidelines by September-end; no blanket ban on brand extensions

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

The Ministry of Consumer Affairs held a closed-door meeting on draft guidelines on surrogate advertising concerning alco-bev industry with ASCI and a few ad agencies.

Quick commerce platforms to face scrutiny from CCI after DPIIT flags concerns

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

Department for Promotion of Industry and Internal Trade (DPIIT) forwarded a complaint from a retail industry body against quick commerce platforms including Blinkit and Zepto to the competition regulator CCI.

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Centre proposes new and stricter anti-tobacco regulations for online content platforms

The Ministry of Health and Family Welfare made the draft announcement on September 13, 2024, seeking to amend the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Rules, 2024. (Representative Image: Mathew MacQuarrie via Unsplash)

The anti-tobacco regulations will also include video-on-demand services such as Netflix and Amazon Prime Video. Centre has opened a 30-day public consultation period for individuals and organisations to submit feedback.

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Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Zee Entertainment refutes Star India’s Rs 8000 cr damage claims

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

Star India filed a claim for $940 million in damages against Zee Entertainment Enterprises in the London arbitral court over a terminated ICC TV rights deal. Zee denies the allegations and plans to contest the claims.