Akanksha Nagar – Page 10

42% of cinemagoers cite ads as influential in purchase decisions: GroupM

GroupM report highlighted that on average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership.

According to GroupM’s latest report, ‘Profiling Cinemagoers’, cinema has emerged as a powerful driver of the out-of-home economy with 858 million footfalls and a Gross Box Office Collection Rs 12.38 billion.

Need to rethink customer interactions to improve experience: Mauro Carobene of Tata Communications

"Happy, well-supported employees are not just beneficial—they are crucial to delivering high-quality customer interactions," says Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications.

Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications, suggests that to stay competitive, organisations must effectively utilise data and adopt AI-driven technologies to improve customer interactions.

DoT asks social media platforms to remove content violating Telecom Act

Vodafone Idea is said to be in discussions with DoT to figure out a resolution as it lacks the funds to meet the requirement.

As some influencers misinform users on changing their caller ID, the Department of Telecommunications has asked platforms including Meta, X, Instagram, and Google to remove content that doesn’t comply with the Telecommunications Act, 2023.

TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.

CCI tightens grip on e-com, q-comm; releases draft regulations on predatory pricing

A new wave of smaller companies is emerging in India, aiming to master the 10-minute delivery game.

The draft guidelines by the Competition Commission of India (CCI) are set to create a clear framework for evaluating anti-competitive pricing across sectors.

Supreme Court slams Ranveer Allahbadia; stays arrest but bars him from doing shows

The court extended its interim protection for Allahbadia, shielding him from arrest over police cases filed against him in Mumbai, Guwahati, and Jaipur.

The court has also ordered that no further FIR should be registered against Allahbadia (aka BeerBiceps) for his remarks in the controversial episode of ‘India’s Got Latent’.

Supreme Court to hear Ranveer Allahbadia’s plea today

The court directed that Allahbadia’s content must refrain from commenting on sub-judice proceedings.

Ranveer Allahbadia, aka ‘BeerBiceps’ is facing police inquiries in multiple states, including Maharashtra and Assam, over his ‘sex with parents’ remark.

Delhi HC seeks OpenAI’s response in ANI copyright lawsuit

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

Delhi HC has asked Open AI to respond to an application by the Indian Music Industry (IMI) concerning a lawsuit filed by ANI.

‘Summon Sundar Pichai also’: Indian influencer questions YouTube’s accountability in Ranveer Allahbadia controversy

Ranveer Allahbadia (right) controversy has sparked a debate on social media about the accountability of digital platforms, especially YouTube, and their role in moderating content online.

Defending Ranveer Allahbadia amid India’s Got Latent row, YouTuber Gaurav Taneja aka Flying Beast has criticised the authorities for targeting Allahbadia only and not holding the platform’s leadership accountable.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.