Akanksha Nagar – Page 54

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Central Consumer Protection Authority disposes 100% cases in 2022-2023

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.

Castrol India elevates Rakesh Makhija as Chairman of Board of Directors

In 2019, Castrol India announced the appointment of Rakesh Makhija as an Independent Non-Executive director to its Board of Directors.

Currently the Independent Director, Makhija will succeed R Gopalakrishnan with effect from October 1, 2024.

Bombay HC imposes Rs 4 crore penalty on Patanjali for breach of order

The Bombay High Court has imposed an additional Rs 4 crore penalty on Patanjali Ayurved for violating an ad-interim order of the Court, which had restrained the company from selling its camphor products concerning a trademark infringement case filed by Mangalam Organics.

Cheil’s Experience Commerce bags digital and media mandate for Eveready

Eveready account will be managed by the Mumbai office of Cheil’s Experience Commerce.

The agency won the account through a multi-agency pitch and will manage digital, social and media mandate for Eveready’s battery, flashlights and lighting business units.

Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her

It is illegal for brands (who do not sponsor) to use Manu Bhaker's or other athletes' photos for advertisements on social media or elsewhere. (Image source: Moneycontrol)

Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker’s personality rights as they latched on moment marketing free of cost.

Despite Google’s retention of third-party cookies, shift toward first-party data continues

In India, the referee owns the game and the ad market runs through a single gatekeeper - Google.

The industry trend is shifting towards leveraging first-party data, encouraging advertisers to build direct consumer relationships, and enhance data collection from owned channels. Adland calls Google’s decision a temporary relief and continues to push for privacy-friendly technologies.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Delhi HC orders Baba Ramdev to remove Patanjali’s Coronil misleading claim as Covid-19 ‘cure’

The Court has also directed Patanjali's Baba Ramdev and Acharya Balkrishna to remove statements that claimed allopathy killed lakhs of people during the Covid-19 pandemic. (Image source: Moneycontrol)

During the hearing on June 29, the Delhi High Court ordered Ramdev to retract his public remarks (within three days) in which he claimed that Coronil was a “cure” for Covid-19 and not just an immune booster.