Author: Akanksha Nagar

United Airlines launches media network, Kinective Media

Kinective Media, a real-time, adtech-enabled traveler media network, plans a formal commercial launch at the Cannes Lions International Festival of Creativity. (Image source: United Airlines)

The advertising technology platform uses United’s data to create anonymised audience segments that marketers can reach on the airline’s mobile app, and inflight entertainment screens.

Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign

The campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends.

‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.

Advertisers fear ‘unviable’ ad self-declaration mechanism will hurt innovation, creativity; Ask for practical solutions

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Stakeholders and industry experts believe that while the self-declaration is a step in the right direction, the mechanism must not end up squashing the aim of the government’s initiative which is to ultimately end the menace of misleading ads that hurt the end consumer.

Why digital advertisers find Self-Declaration Certificate for ads impractical

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

Implementing SDC in digital media, where hundreds of iterations are executed and optimised dynamically based on performance, is probably the most challenging. Furthermore, social media marketing and programmatic advertising will make it a formidable task.

Groupe SEB India onboards Bang in the Middle as Creative Agency

Bang in the Middle will collaborate with Groupe SEB to expand Tefal's product range and categories, while also helping Maharaja Whiteline increase its market share within its current category.

Bang in the Middle’s comprehensive mandate encompasses mainline advertising, BTL activities, retail marketing, and social media for Groupe SEB India – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF amongst many others.

Flipkart delivers dose of nostalgia through latest campaign

The campaign reminds us why Flipkart is the chosen shopping destination through delivery of great dialogues by characters that most of us will remember.

With a hilarious trip down memory lane, the campaign features a few of India’s most beloved entertainment icons including Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.

Tata Motors launches Altroz Racer

India’s leading automotive manufacturer's latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

India’s leading automotive manufacturer latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.