Akanksha Nagar – Page 53

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.

Meesho appoints former Flipkart exec Surojit Chatterjee as independent director

Meesho generated positive free cash flow of Rs 197 crore in 9-month ended in 2024 (Image source: Moneycontrol)

E-commerce company Meesho has appointed four seasoned business leaders as new independent directors including Rohit Bhagat (currently the non-executive chairman of PhonePe), Kalpana Morparia and Hari S. Bhartia.

Hoarding collapse in Thane; left two injured, vehicles damaged

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.

Tata Play drops Sony Channels citing low viewership; Sony calls it arbitrary

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

SPNI calls out the ‘low viewership’ narrative misleading. Harit Nagpal, MD & CEO, Tata Play, says the DTH service provider is streamlining its channel packs to optimise prices for customers.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Dabur Q1FY25 net profit up 8% at Rs 500 crore; ad spends up by 15%

Dabur clocked a profit of Rs 250.54 crore on a standalone basis in Q4 FY25

Dabur’s consolidated net profit was up in Q1FY25 from Rs 464 crore a year earlier. The company posted a volume growth of 5.2% for the quarter, as its rural growth outpaces urban growth.

India’s smartphone shipments fell 2% in Q2 CY24: Counterpoint Research

Additionally, in Q2, 5G smartphone shipments in India hit a record 77% share of the overall smartphone market. (Graphic source: Counterpoint Research)

According to the ‘Monthly India Smartphone Tracker’ report by Counterpoint Research, the decline was influenced by a heatwave, a seasonal slump, and slower demand from Q1 CY24.

YouTube India MD Ishan Chatterjee likely to join JioCinema as CRO

Ishan Chatterjee started his stint with Google in 2011 as the Industry Head, Top Accounts, FMCG.

Chatterjee has been with YouTube for over 13 years and started his career with HUL in 2003.

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

78% Indians are concerned about negative outcomes from AI, and 54% have personally experienced or observed such outcomes, with the top concern being the loss of human interaction (60%).

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.