Author: Aashrey Baliga

WOW Skin Science enters cosmetics category; launches ‘Color Cupid’ for GenZ consumers

The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara.

Having understood GenZ’s desire for experimentation & self-discovery, Wow Skin Science collaborated with leading makeup artists to create a range of cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.

The Salt Inc.: India’s new independent content and design agency

Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.

The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content.

Shark Tank India pitcher sends legal notice to Sony Entertainment

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

Pathik Patel’s Fit and Flex has just seen 50 days of zero D2C business, as a result of allegedly being “unjustly targeted” by Sony over trademark infringement.

IAS extends collaboration with Microsoft advertising to provide third-party measurement for advertisers

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector.

This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS’s metrics using its unified view of their global campaigns. 

Microsoft charged with EU antitrust violations

The action taken by the EU was based on a complaint in 2020 by Teams’ rival platform Slack, owned by Salesforce. (image sourced via Forbes)

Microsoft has been charged by EU regulators with antitrust violations for bundling its Teams chat app with Office 365 and Microsoft 365 subscriptions.

US advertisers body ANA introduced a new cross-media measurement initiative

Aquila’s leadership includes a founder’s coalition of ANA member advertiser companies, and platforms including Google, Meta, Amazon, and TikTok. (Representative image by George Kedenburg III via Unsplash)

A new entity, Aquila, has been established by the ANA to govern, operationalize, and execute a CMM system in the U.S., which will support a broad range of use cases for planning, optimizing, post campaign reporting and outcome measurement.

Indian consumers prioritise value-conscious purchases: Deloitte report

Businesses can aim for an incremental 8 to 20 percent growth in like-to-like sales by sweating their investments in customer, product, channel and experience. (Representative Image: Erik Mclean via Unsplash)

While categories like recreation, entertainment, leisure, and travel witnessed a surge in spending, traditional retail segments such as fashion and lifestyle observed a flat volume growth.