Author: Aashrey Baliga

JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.

Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.​

Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema

Artificial intelligence (AI) has already found its way into filmmaking, enhancing visual effects, programming, and more. It not only simplifies processes but also empowers creators to deliver better content.

Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.​

Bookstrapping: VAJPAYEE: The ascent of the Hindu right (1924-1977)

The book profiles Vajpayee’s early allegiance and later differences with Deendayal Upadhyaya, credited as the founder of the Jan Sangh, to the ultimate puzzle of the latter’s murder, in which Vajpayee himself was considered a suspect

The book talks about Atal’s love for Rajkumari Kaul, which blossomed in Gwalior and continued to old Delhi. Bookstrapping Rating: 3.5 stars

IPL 2023 on JioCinema clocks record-breaking 1500 Cr plus video views in the first seven weeks

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.

This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem

Back in 2010, there were less than $1 billion in Indian startups. In 2021, the number had gone up to $45 billion. This year, 2023, the number is estimated to settle anywhere between $10 billion and $15 billion. (Image sourced from Sequoia Capital website)

The Sequoia Capital India MD also sees a bright future for the digital advertising segment

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​