JioCinema has announced plans to take cricket to every internet user and every community with access to the internet by organising TATA IPL Fan Parks across more than 35 cities and towns. JioCinema plans to make out-of-home sports viewing omnipresent across 13 states, for the first time on digital.
Access to the TATA IPL Fan Parks will be free of cost and fans can enjoy the games live-streamed via the JioCinema app on giant LED screens. The Fan Parks will include offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
JioCinema will invite viewers to TATA IPL Fan Parks in Ghaziabad, Gorakhpur, and Rohtak on April 15 for the live-streaming of the Royal Challengers Bangalore vs Delhi Capitals match followed by Lucknow Super Giants vs Punjab Kings fixture. Fans from Nashik, Ajmer, and Kochi will experience this on the 16th as Mumbai Indians host Kolkata Knight Riders and Gujarat Titans take on Rajasthan Royals in the second match.
“Our record TATA IPL viewership on JioCinema since the opening game is a testament to shifting consumer preference for digital when viewing live sports and we are now taking it to the next level by bringing in the community viewing dimension.” Said a Viacom18 spokesperson.
JioCinema’s coverage of the TATA IPL has already witnessed several records crumbling since the season opener. The opening weekend of TATA IPL 2023 got 147 Cr. video views on JioCinema. The number of video viewers for the first weekend alone on JioCinema were the same as what was recorded across the entire last season of TATA IPL on digital. This was also higher than the ICC T20 World Cup 2022.