Advertisements have always been a great way for brands to market their products and services. However, it has always been a hit or miss situation. Not all brands come up with great advertisements. Some have positive lasting impacts and some we would just love to forget. Storyboard18’s weekly ad reviews filter through the past weeks ads, letting you know which ones were the best and which ones weren’t quite up to mark. We provide you with completely unbiased and unfiltered opinions that are fun to read and paint a clear picture. Read on to find out which ads were in our professional opinions, MAST and which were MEH in this week’s Mast & Meh.
MAST
Brand – Doritos
Agency – In-house
The Devil is the embodiment of all things hot and sizzling. Well, we can definitely say that the casting for this ad was on point. The comedy was great. The vlog format of the ad worked. The experimentation was a success. We all want to be friends with the Devil now. So if that was one of the things the brand was hoping for, then this one gets an immediate Mast. Talking about promoting their product, that was done successfully too. If you’re finding this review a bit different, it’s because we’re too distracted by the Devil character. He simply stole the show.
MAST
Brand – Zomato
Tomayto-Tomahto, Potayto-Potahto, Zomaito-Zomahto. What’s the difference? This new ad is chaotic. It is argumentative. It is violent too. But, we love it. Fighting over pronunciation is petty but we enjoyed watching every bit of it. Though this ad didn’t eventually answer the question, it has etched the brand’s name in our heads forever. ‘Zomaito’, we applaud you for giving us this topsy-turvy advertisement for our entertainment.
MAST
Brand – JioMart
Agency – L&K Saatchi & Saatchi
We like ads that are simple yet insightful. IPL fever is here and this film for JioMart portrays how anyone can bond over cricket. It also reflects on the fact that local shopping experiences are personal and can have lasting impressions. It’s to the point and in-line with the brand’s proposition. Most importantly, it’s fun to watch. A Mast one in our opinion.
MEH
Brand – Dermicool
Agency – What’s Your Problem
Prickly heat powder brands need advertising revamp. This spot from Dermicool made us feel icky. The characters and the scenes were chaotic for no reason. The VFX was totally avoidable. We do agree that sometimes brands need to state the obvious to sell their products through advertising but this one was totally predictable, overly done and skippable.
MAST
Brand – Pond’s Men
Campaign – The Oily Warrior
This ad is hilarious and its comic timing followed by the expressions of the people are completely in sync. The whole concept of ‘Air Kiss’, which is rejoiced by the people in the kingdom, and followed by the perils of oily skin are well explained in the commercial. Definitely a Mast watch in our opinion.
MEH
Brand – Pilgrim
Campaign – ‘Pilgrim Ne Dhoondh Nikale’
We’re honestly tired of repeating the same thing over and over. This one’s just another example of a shoddy script banking on celebrity endorsement. As the commercial began to roll, expectations were high that the script would use comedy to explain the product benefits in detail. Alas! The commercial got reduced to a mere ‘Show and sell’. Are these type of ads even a Meh at this point?
MAST
Brand – Titan Eye+
Agency – Ogilvy India
The new set of Titan Eye+ ads are super relatable. Most of us have either lost or broken eye frames at some point of time. The brand leverages this very insight and urges consumers to switch to branded Titan Eye+ frames. The snappy 10-second spots drive “Accha hi to hua” (good that the spectacles broke) driving the point that upgrading to the branded ones is a sensible decision. Finally proving that branded is always better.
MEH
Brand – WinZO Games
Agency – Cellar Door Production
This WinZO ad is boring to say the least. A young man trying to play table tennis with an old grandmother who clearly is not interested in playing. Visibly frustrated, the voiceover asks the man to find the right players on the WinZO app. There is nothing new about this campaign be it creative ideas or the execution. Same old, same old. *Sigh