The Department of Telecommunications (DoT) has introduced a new numbering series, 160xxxxxxx for making service/transactional calls— an initiative aimed at providing citizens ways to easily identify such legitimate calls. For instance, the service/transactional calls originating from Financial Entities like by RBI, SEBI, PFRDA, IRDA, shall start from 1601. Versus, calls from telemarketers for transactional or promotional calls would start from 140xxxxxxx.
At present, the 140xxxxxxx series has been allocated to telemarketers for making promotional/service/transactional voice calls. As 140xx series is being used extensively for promotional calls, consumers normally do not respond to such calls and many important service/transactional calls are missed, which has resulted in the wide use of regular 10-digit numbers by genuine entities for making service/transactional calls.
This also gave opportunity to fraudsters to deceive consumers using 10-digit numbers.
Therefore, to enable consumers distinguish between the spam calls originating from 10-digit unknown numbers and the genuine service/transactional calls from genuine principle entities, there was a need of separate number series to cater to service/transactional voice calls. To fulfil this need, the DoT has allocated a new numbering series—160xxxxxxx, which will exclusively be used for service/transactional voice calls by the principle entities.
This clear differentiation between service/transactional calls versus other types of calls will make it easier for citizens to manage their communication. Telecom Service Providers (TSP) shall be ensuring adequate verification of every entity before assigning a number from 160 series and the entity shall undertake to use it only for service/transactional calls as per Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018.
Consumers can have more confidence in the legitimacy of calls from the 160xxxxxxx series, reducing the risk of falling victim to scams. Citizen are advised to report any suspected fraud communications, on Chakshu facility at Sanchar Saathi. Additionally, the DoT encourages consumers to activate the Telecom Regulatory Authority of India’s (TRAI) Do Not Disturb (DND) feature to block unwanted promotional calls, further enhancing their protection against spam.
Service Call means a voice call made to recipient either with his consent or using a template registered for the purpose, the primary purpose of which is to facilitate, complete, or confirm a commercial transaction that the recipient has previously consented to enter into with the sender; or to provide warranty information, product recall information, safety or security information with respect to a commercial product or service used or purchased by the recipient.
Transactional Call means a voice call which is not promotional in nature and is for the purpose of alerts to its own customers or account holders and information to be communicated by the voice call is time critical in the nature.
Promotional Call means a commercial communication voice call for which the Sender has not taken any explicit consent from the Recipient to make such voice calls to him.