Gulf Oil Lubricants India Ltd launched a campaign for their product Gulf Pride Scooter Plus engine oil, featuring cricketer Smriti Mandhana.
Mandhana’s popularity, her girl-next-door persona, and her influence cut across demographics, allows Gulf to reach a diverse audience. Her association with the campaign not only lends credibility but also adds a personal touch that resonates with consumers.
Amit Gheji, head of marketing at Gulf Oil Lubricants, shared his perspective on this campaign, stating, “The campaign highlights Gulf Oil India’s unwavering commitment to delivering superlative products and experiences to our valued customers. This campaign serves as a testament to our capacity to comprehend and address tangible consumer needs while ensuring the content remains engaging and relatable. We take pride in our collaboration with Smriti Mandhana, leveraging her immense star power to connect with a diverse audience.”
Gulf engaged influencers in the pre-launch phase to generate significant buzz. The placement of influencers holding placards with the question, “Smriti aapka scooter milega kya?” not only piqued curiosity but also created a sense of anticipation among the audience. This approach humanised the campaign and engaged potential customers in a relatable manner.
The campaign’s film highlights Gulf as a brand that comprehends and addresses real-life issues, a quality that deeply connects with consumers. The incorporation of humor added a touch of familiarity and engagement, making the campaign endearing and memorable.
The brand campaign film will run on digital platforms such as YouTube, Facebook, and Instagram.