Tag: Trending

MIB to introduce new bill to regulate OTT platforms and DTH services

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The bill is currently in its initial stages and is most likely to be introduced only after the general elections next year.

Zee row: ‘What’s the guarantee you will finish investigation in 8 months’ SAT asks SEBI

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Senior counsel Darius Khambata, who appeared for SEBI informed the tribunal that while the investigation is likely to be completed in eight months as per SEBI’s chairperson, he will take further instruction and apprise the tribunal of the same.

TRAI announces consultation paper on regulatory issues for OTT players

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Representative Image: Piotr Cichosz via Unsplash)

The TRAI indicated that live content on OTT platforms may be brought under a similar rules and regulations structure as the broadcasting sector.

AI Threat: 80% DNPA members restrict use of crawlers on websites to train AI models

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

Digital news publishers the world over and in India are jumping into action to safeguard their content against powerful web-crawlers like OpenAI’s GPTBot, which collects data from websites to train its AI models.

Animation films are branded as funny cartoons in India because viewers aren’t exposed to other kinds of animated storytelling: Suresh Eriyat

From left: Suresh Eriyat, creative director and founder, Studio Eeksaurus; Adithi Krishnadas, director, Kandittund! (Images sourced via Forbes India)

Suresh Eriyat, the founder and director of Studio Eeksaurus, and Adithi Krishnadas, the director of National Award-winning animation film Kandittund! speak about the film, the studio’s previous award-winning work and the issues plaguing the animation industry.

India vs Pakistan: How brands reacted to the weather playing spoilsport

From Zomato, Swiggy, Dunzo, Uber, Amazon Prime and more. FInd out which brands had the cleverest moment marketing posts on social media during the India-Pakistan Asia Cup matches. (Image sourced via X - @BCCI).

Let’s take a look at some of the moment marketing posts by brands on social media during the India-Pakistan Asia Cup match.

SEBI and Finfluencers: “You can’t regulate lakhs of people. You can’t attack freedom of speech…”, says Radhika Gupta, Edelweiss AMC

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

“The best thing is to take your registered intermediaries and say that you guys should have nothing to do with this,” said Radhika Gupta about SEBI’s crackdown on finfluencers.

Finfluencer scams back in action: Use fake messaging to lure consumers

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.

Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth

As of FY23, the retail business contributed 12 percent to the group’s EBITDA, up from 7 percent in FY19. This growth has been gradual in case of retail compared to Jio (from 17 percent in FY19 to 34 percent in FY23). (Image sourced via Forbes India)

RIL is banking on India’s per capita growth to lead its retail business’ explosive growth. India’s per capita income will likely hit $10,000 by 2050, going by the trend in the last 10 years. Ambani expects its retail business to ride this growth.