Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers. Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.