Tag: Media

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

TRAI’s warning: Urgent need to take firm action against spammers using PRI/SIP connections for calls

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

As TRAI cracks down on spam calls, the telecom authority introduced stringent measures to stop the menace. The authority held a meeting with Regulatory Heads of Telecom Service Providers on August 8.

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.

Genpact appoints Sanjeev Vohra as Chief Technology and Innovation Officer

Sanjeev Vohra, as Genpact's first Chief Technology and Innovation Officer brings more than 30 years of technology, consulting and industry expertise. Most recently, he served as the global lead of Accenture Applied Intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business.

As the first CTO at Genpact, Vohra aims to accelerate AI and advanced technology roadmaps. He will report to President and CEO, Balkrishan Kalra.

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.

Enormous Brands onboards Sindhu Sharma as NCD (North)

Sindhu Sharma joins Enormous from Lowe Lintas where she served as the Executive Creative Director working for clients such as Google, Whirlpool, India Gate, Pernod Wines, OLX, and Nescafe.

Sindhu Sharma joins Enormous Brands from Lowe Lintas where she served as the Executive Creative Director. Prior to which, she held multiple leadership roles at Mullen Lintas, including Executive Creative Director and Group Creative Director.