Tag: Media

The Twitter hullabaloo. And why it should choose to be ‘boring’ instead

With the acquisition of Twitter, the South African-American-Canadian citizen said that he would make the platform’s algorithm open-source, combat spambots and promote free speech.

The Elon Musk Twitter Takeover feels more like a soap opera, rather than a platform which the world’s richest man wants to be “maximally trusted” by users and advertisers.

Elon Musk Effect: Marketers exercise caution, reviewing ad spends on Twitter

Pictured (L to R): S4 Capital Plc chairman Martin Sorrell; Elon Musk; WPP, CEO, Mark Read. Currently, marketers across the globe are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising.

Elon Musk’s new pitch to marketers is getting mixed reviews globally. Marketers are looking at pausing advertising on Twitter.

Indian gaming industry clocked $2.6 bn in FY22, set to cross $8.6 bn by FY27: Lumikai Report

Coming to gamers in the country, Indian gamers spent an average of 8.5 hours per week on mobile games in FY22. Time spent on top midcore games is approximately double of that of top casual games, with Free Fire leading the pack with average of 109 minutes spent/user/day. (Representative Image via Unsplash)

A young population with growing gaming-ready smartphone ownership and access to cheap data has led to sustained growth in gaming in India.

Twitter’s chief marketing officer Leslie Berland logs out

Currently, marketers across the globe, are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising. A day before the acquisition, Musk had told Twitter advertisers in a note that he aspires for the microblogging site to be the most respected advertising platform in the world. (Representational image via Unsplash)

Berland is the latest executive to leave the social network, just after Elon Musk’s takeover.

Elon Musk’s Twitter takeover raises concerns among marketers

Elon Musk, who earlier this year had dropped the plan to acquire Twitter citing a high number of fake accounts on the platform, had said that advertisers would not be able reach the customers they intended if Twitter was flooded with bogus accounts. According to Musk’s statements earlier this year, 10% of the platform’s daily active users who see ads are inauthentic accounts (Representative Image via Unsplash)

General Motors suspended its paid advertising on Twitter after Musk’s takeover, saying that the platform will change now and that it wants to understand the direction Twitter will take.

How CasinoKart is making the Indian poker goods industry AtmaNirbhar

"Since our inception in 2015, we have been constantly working towards making the Indian gaming goods ecosystem 'Atmanirbhar' and we will continue to expand our offerings based on consumer feedback." Says Aditya Sardana, CEO - CasinoKart

CasinoKart is witnessing a growth burst thanks to casinos in the country that are looking at using only India-made products.