Tag: Media

MSO’s need to be registered to provide their own programming services: MIB

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Applicants have been asked to adhere to guidelines issued by the MIB on November 30, 2022 regarding platform services offered by MSOs.

Paperboat’s Neeraj Biyani launches new skincare brand Asaya

With the current melanin-rich skin products making up less than $100 Million, in a $6 Billion-worth skincare market in India, the industry forecasts predict a 20 percent share in the next 5-7 years. (Representative image by Christin Hume via Unsplash)

Asaya has raised about $0.5 Million from angel investors and the founders themselves, but in the next 4-6 months, Asaya aims to raise $1.2 Million in commitment to catering for the melanin-rich women across the country.

Myntra’s misleading push notification; a new controversy in social media land

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

Myntra’s push notification title read, “Elevated heart rate detected?” The reason below the title was “It’s coz of the *product* you liked | Hurry! Shop it today on Myntra.” This notification has sparked some buzz on the internet and most of it isn’t favorable for the brand.

IBDF prepares for annual meeting and leadership elections

IBDF's September 22 board meeting charted AGM plans for October 31.(Image sourced from Moneycontrol)

In the previous annual general meeting held on November 18, 2022, K Madhavan, who currently serves as the Country Manager and President of Disney Star India, secured a unanimous re-election for the position of IBDF President.

Myntra to strengthen SCM network by scaling up women hires by over 21 percent this festive season

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

The hiring will be spanned across rural locations and villages in states like Haryana, Telangana, West Bengal, and Karnataka. In addition to the supply chain, of the total hires in the contact centre this festive season, 45 percent will be women hires.

Rupert Murdoch to retire as chairman of Fox Corp. and News Corp

A lawyer representing Rupert Murdoch expressed disappointment with the ruling, stating that they intend to appeal the decision. The ruling, which is still subject to approval by a district judge, could be challenged in court.

Since July 2022, Murdoch had been working from his Montana home instead of going to Fox or News Corp. offices, as indicated in a securities filing.

Gatorade partners with tennis player Sumit Nagal

Gatorade Sports Science Institute help athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople. (Image sourced via Firstpost)

Sumit Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI).

Red Chillies’ film Jawan battles piracy, Delhi HC takes swift action

The court cracked down on Rohit Sharma, who was selling the film copies via WhatsApp, ordering deactivation of his number, group, and social media pages. Similar actions are anticipated against other group admins. (Image sourced via Instagram- @redchilliesent).

Red Chillies has also employed anti-piracy agencies to identify and report pirated copies on WhatsApp, Telegram, and social media platforms.

Zoo Media wins mandate for Goldmedal Electricals

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron.

Tata Consumer Products in pole position to win Rs 5500 cr race for Capital Foods

Upstox concluded a 5 percent share buyback of Ratan Tata.. (Image source: Moneycontrol)

Negotiations have been underway to determine the stake that existing shareholders will retain or whether they will exit entirely, with Kotak Mahindra advising TCPL on this matter. The original asking price was almost $1.5 billion (Rs 12,442 crore), but it has since decreased.