Media – Page 108 – storyboard18

DoT’s Robert Ravi takes charge as CMD at MTNL, Purwar denied extension

While Pravin Kumar Purwar had one more year still left in his service at BSNL, the Centre decided against giving him an extension as CMD. (Image: Moneycontrol)

As Pravin Kumar Purwar’s tenure as the Chairman and Managing Director (CMD) of BSNL, MTNL, and BBNL ends on July 14 without an extension, Robert Jerard Ravi has been appointed as the new CMD for a six-month period.

Prasar Bharati invites applications for allotment of vacant MPEG-2 slots of DD Free Dish

The starting Reserve Price for the Round 1 (Bucket A+) is Rs 14,61,31,000, Round 2 (Bucket C) is Rs 13,03, 14,000; Round 3 (Bucket A) is Rs 12,58,44,000; Round 4 (Bucket D) is Rs 12,44,69,000; Round 5 (Bucket B) is Rs 12,37,81,000 and Round 6 (Bucket R1) is Rs 9,14,61,000.

The applications are for the period from July 24, 2024 to March 31, 2025 and will be invited through 79th e-auction process on July 16th.

Advertising codes for linear, on-demand broadcasters to vary under new draft Broadcasting Services Bill

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

In its meeting with the stakeholders on July 9th, the Ministry of Information and Broadcasting revealed new provisions being added to the draft Bill. This includes exemption of OTT and digital news broadcasters from criminal penalties for failure to notify the government upon surpassing the statutory threshold.

YouTube introduces new tools for Shorts

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

Video platform YouTube is introducing six new tools for its popular Shorts format, that are coming soon for creators.

Govt proposes amendment in Packaged Commodities rules to make all information declaration mandatory

The revised provision will help in establishing uniform standards/ requirements for packaged commodities, promoting consistency and fairness across different brands and products and will help consumers in making informed choices based on complete information. (Image: Keagan Henman via Unsplash)

The amendment proposes to mandatory declare all information on pre-packaged commodities meant for retail sale.

PM Modi emphasises importance of newspapers in journey to ‘Viksit Bharat’

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

Underlining the role of newspapers and magazines in the next 25-year journey, the Prime Minister said that the media is not a mute spectator of the conditions of the nations but plays a major role in changing them.

Think tank on food policy urges celebs to check products’ nutrition value before endorsing

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

In its recent report ’50 Shades of Food Advertising’ report, Nutrition Advocacy in Public (NAPi) has requested celebrities to check dietary guidelines and thresholds for “Nutrients of Concern” before advising celebrities to endorse such products.

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

Govt to focus on increasing employment in M&E industry; creating access to tech and funds

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

India will organize the first World Audio Visual & Entertainment Summit from 20th -24th November in Goa. “WAVES as the input and IFFI as the output will establish a major hub for creativity and talent in India,” said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.

JioCinema to showcase the most comprehensive Olympics coverage ever for Paris 2024

Among the major cities, Delhi witnessed a 157 percent increase, Mumbai recorded a 171 percent surge, Pune saw a 203 percent jump, Chennai experienced a 60 percent increase, Bangalore saw a 69 percent rise, Hyderabad recorded a 94 percent surge, Kolkata witnessed a 224 percent increase, and Ahmedabad saw a 154 percent jump in searches for sports training centers.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device.